Find stats on top websites
Major Markets
United Kingdom
Germany
FranceKey Competitors
Select a competitor
Currys
John Lewis
Top Marketing Channels
Currys
- Social Media Marketing
- Examples: Facebook ads, Instagram posts, YouTube product reviews
- Campaigns: Seasonal Sales Event, Smart Tech Showcase, Currys PC World Gaming Festival
- Email Marketing
- Examples: Promotional newsletters, abandoned cart reminders, personalized product recommendations
- Campaigns: Black Friday Deals, New Product Launch, VIP Member Offers
- Content Marketing
- Examples: Buying guides, 'how-to' videos, blog articles on technology trends
- Campaigns: Ultimate Laptop Buying Guide, Smart Home Installation Series, Energy Saving Appliances Advice
- Affiliate Marketing
- Examples: Tech review websites, price comparison sites, cashback platforms
- Campaigns: Exclusive Affiliate Discounts, Partner Promotional Campaigns, Cashback Rewards Program
Top Sales Channels
- Online Retail Store
- Currys.co.uk website, mobile app, click & collect service
- Online Only Deals, App Exclusive Discounts, Free Next Day Delivery
- Physical Retail Stores
- In-store product displays, expert staff assistance, demo areas
- In-Store Clearance Event, Expert Consultation Week, Try Before You Buy Promotion
- Call Centre Sales
- Telesales, customer support order placement, technical assistance
- Phone Order Discounts, Dedicated Sales Support, Upgrade Your Tech Service
- Business-to-Business (B2B) Sales
- Corporate discounts, bulk orders, IT solutions for businesses
- Business Tech Solutions, Office Appliance Bundles, SME IT Support Packages
AO.com SWOT Analysis
Strengths
Extensive physical store presence
strong brand recognition
wide product range including electronics and home appliances.
Weaknesses
Perceived higher prices compared to online-only retailers
reliance on traditional retail model
potential for slower adoption of new e-commerce trends.
Opportunities
Expansion of omnichannel strategy
growth in smart home market
increased demand for repair and after-sales services.
Threats
Economic downturn impacting consumer spending
intense competition from online retailers
supply chain disruptions affecting product availability and pricing.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
