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AO.com Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Software Developer
Education: Bachelor's Degree
Age: 45
Gender: Male
Occupation: IT Consultant
Education: Master's Degree
Age: 28
Gender: Female
Occupation: Digital Marketing Specialist
Education: Bachelor's Degree
Aisha Rahman
Age: 32
Gender: Female
Occupation: Software Developer
Education: Bachelor's Degree
Industry: Software Development
Channels: LinkedInYouTubeReddit
Goals
- To continuously learn new programming languages and frameworks to stay ahead in the tech curve
- To contribute to open-source projects and build a strong professional portfolio
- To optimize coding workflows and improve development efficiency.
Pain Points
- Dealing with legacy codebases and technical debt that hinder progress and innovation
- Lack of clear project requirements and frequent scope changes
- Difficulty in finding efficient tools for debugging and performance optimization.
AO.com Geographic Distribution
AO.com primarily serves the UK market, holding a significant share. Minor operations or growing presence exist in other European countries like Germany and France.
Top Countries
United Kingdom
95.5%
Germany
2%
France
1%
Ireland
0.8%
Spain
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Our customers are primarily medium-income households of 3-4 people, indicating family-centric purchasing decisions.
Employment Status
Income Distribution
Education Level
AO.com Behavior Analysis
Behavior Profile
Online Shopping Deals
Home Improvement
Cooking
Technology Reviews
YouTube Usage
Facebook Usage
Website Functionality
Appliance Purchasing Trends
Energy Efficiency
Customer Service Experience
Convenient Delivery
Installation Services
Price Comparison
Product Research
Smart Home Solutions
Sustainable Living
Social Media Influence
Mobile Usage (Android/iOS)
Device Breakdown
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