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ao.com's primary market is the United Kingdom with a significant 90% user base, followed by Ireland with 5%. The company has a smaller presence in other European countries.
United Kingdom
Ireland
Germany
France
Netherlands
Primary age group concentration shows strong presence in:
31-35
Most active age range
ao.com's target market comprises households of 2 and 3-4 people. They cater to a primarily middle-income demographic with a good mix of low and high-income earners.
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