Anthropos' target audience includes older adults living independently, their families, professional carers, care home managers, and local authorities. Specifically, they focus on individuals at risk of falls, those with unreported care needs, and those requiring remote monitoring. The company also targets organizations seeking to improve care outcomes, reduce hospital stays, and achieve cost savings through proactive and preventative care measures. The target audience also includes public health falls prevention services, housing associations and care professionals assessing care packages.