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Anthropos Digital Care Ltd. is a technology company focused on providing connected care solutions for independent older living. They develop and offer products like Anthropos Prevent, Anthropos Detect, and Anthropos Pro, which utilize sensor technology and data analytics to monitor daily routines, detect falls, and provide actionable insights for better care decisions. The company aims to support professional carers, uncover hidden care needs, drive proactive care services, and ultimately improve the well-being and safety of older adults. They partner with organizations such as local authorities and care providers to implement their solutions and demonstrate the value of connected care technology.
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Lilli
Howz
Top Marketing Channels
Lilli
- Content Marketing
- Examples: Blog posts showcasing customer success, Social media campaigns on LinkedIn, Webinar events on remote monitoring
- Campaigns: Lilli White Paper Downloads, Lilli Webinar Series, Lilli Social Media Engagement
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Industry-Specific Banner Ads
- Campaigns: Lilli Targeted LinkedIn Ads, Lilli Google Ads for Care Homes, Lilli Retargeting Campaigns
- Industry Events
- Examples: Care Show, Health Plus Care, The Dementia, Care & Nursing Home Expo
- Campaigns: Lilli Exhibition at Care Show, Lilli Presentation at Technology Conferences, Lilli Local Authority Roadshows
Top Sales Channels
- Trial and Pilot Programs
- Free Trials, Pilot Programs, Subscription Bundles
- Lilli Free Trial for Care Providers, Lilli Pilot Program with Local Councils, Lilli Discounted Starter Pack
- Strategic Partnerships
- Technology Consultants, Care Provider Networks, Local Authority Partnerships
- Lilli Partnership with Technology Consultants, Lilli Referral Scheme for Existing Customers, Lilli Affiliate Program
- Direct Sales
- Website Contact Form, Sales Team, Online Demo
- Lilli Direct Sales Team Outreach, Lilli Inside Sales Calling Campaign, Lilli Online Product Demo
Anthropos Digital Care Ltd. SWOT Analysis
Strengths
Established brand in UK market
Strong focus on user-friendly design
Comprehensive data analytics capabilities
Weaknesses
Limited international presence
Reliance on third-party integrations
Pricing may be a barrier for smaller care providers
Opportunities
Expansion into new care settings
Integration with other health platforms
Increased demand for remote monitoring
Threats
Intense competition in the digital care market
Data privacy and security concerns
Resistance from care staff to adopt new technologies
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