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Another Round Another Rally Target Audience
User Segments
Age: 24
Gender: Male
Occupation: Line Cook
Education: High School
Age: 28
Gender: Female
Occupation: Bartender
Education: Associate Degree
Age: 21
Gender: Male
Occupation: Server
Education: High School
Leo "The Learner" Chen
Age: 24
Gender: Male
Occupation: Line Cook
Education: High School
Industry: Restaurants
Channels: TikTokInstagramYouTube
Goals
- To learn new culinary techniques and advance to a sous chef position within the next two years
- To gain financial stability and save enough money to move into a better apartment
- To understand how to manage personal finances better and reduce student loan debt.
Pain Points
- Long and unpredictable work hours make it difficult to pursue further education or hobbies
- Low wages and high cost of living make it challenging to save money and feel financially secure
- Lack of clear career progression paths without formal training often feels limiting.
Another Round Another Rally Geographic Distribution
Primarily focused on the United States, with minimal international reach, suggesting a strong domestic emphasis in its operations and impact.
Top Countries
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often in 2-4 person households, with a balanced mix of low to medium incomes, reflecting the hospitality workforce.
Employment Status
Income Distribution
Education Level
Another Round Another Rally Behavior Analysis
Behavior Profile
Community Support
Philanthropy
Social Justice
Diversity & Inclusion
Professional Networking
Instagram
YouTube
Facebook
LinkedIn
Seeking Aid
Seeking Development
Volunteering
Advocacy
Brand Alignment
Transparency
Impact Investing
Learning
Engagement
Device Breakdown
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