Another Round Another Rally's target audience encompasses a wide range of stakeholders within the hospitality industry and its surrounding community. Primarily, their focus is on bar and restaurant workers, including those from marginalized communities such as immigrants, people of color, and LGBTQ+ individuals, who often face systemic inequities and lack of opportunities. This includes those seeking emergency assistance, scholarships, professional development programs, and mental health resources. Secondary audiences include donors, partners (such as spirit brands and distilleries like Wild Turkey and Appleton Estate), volunteers, and industry professionals who are passionate about supporting the hospitality sector and driving positive change. The organization also targets community members who are interested in contributing to social justice and equity within the industry.