Find stats on top websites
Major Markets
Australia
United Kingdom
United StatesKey Competitors
BigFooty.com Top Products
Brand Positioning
BigFooty.com positions itself as the largest, most engaged online community for Australian Rules Football, extending into diverse niche discussions for a mature, highly-educated Australian male audience.
Customer Sentiments
Customer sentiment appears highly positive due to deep engagement, evidenced by long visit durations and high page views, indicating users find value in the community and diverse content. The strong retention and active participation across various forums suggest satisfaction with the platform's ability to foster discussion and provide relevant information.
BigFooty.com Key Value Propositions
BigFooty's key value proposition is its established, highly engaged online community, providing a comprehensive platform for Australian Rules Football enthusiasts and diverse niche interest groups. It offers a space for detailed discussion and community interaction, attracting a mature, educated audience sought by advertisers.
BigFooty.com SWOT Analysis
Strengths
Largest Aussie Rules community.
High user engagement and retention.
Diverse discussion topics beyond AFL.
Weaknesses
Reliance on advertising for revenue.
Predominantly male user base.
Potential for niche communities to fragment focus.
Opportunities
Expand into new sports communities.
Develop premium content or features.
Leverage podcast network for further growth.
Threats
Competition from major sports sites.
Evolving social media landscape.
Maintaining content quality and moderation.
Market Growth Stage
Pace of Market Growth
BigFooty.com Target Audience
Geographic Insights
Primarily Australian, BigFooty.com also attracts significant expat audiences, particularly from English-speaking countries, solidifying its global reach for Aussie Rules enthusiasts.
Top Countries
Australia
92.5% market share
United Kingdom
2.5% market share
United States
1.5% market share
Canada
1% market share
New Zealand
0.5% market share
BigFooty.com Audience Segments
The Core AFL Fanatic
25-44 years
Male
Australia
The Diverse Niche Enthusiast
25-44 years
Male
Australia • Global Expats
The Engaged Professional
25-44 years
Male
Australia
The Broad Interest Casual User
25-44 years
Male
Australia
The Emerging Digital Native
18-24 years
Male
Australia
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor BigFooty.com
Dedicated User Community
Foster a strong sense of belonging by creating a dedicated user community forum or group, distinct from the general discussion boards. This will allow BigFooty.com to enhance user loyalty and engagement by providing a space for members to connect on a deeper level, share experiences, and provide feedback, and act as a valuable source of user-generated content and insights.
Learn moreTopic-Specific Newsletter Segmentation
Segment the existing email list based on forum topic interests (AFL teams, gaming, politics, etc.) to deliver highly relevant content and increase engagement. This will allow BigFooty.com to improve email open rates and click-through rates by sending tailored newsletters that cater to users' specific interests, thereby driving more traffic back to the site and increasing ad revenue.
Learn moreLeverage User-Generated Content (UGC)
Actively solicit and showcase user-generated content such as forum posts, match reports, videos, and images on the main site and social media channels. This will allow BigFooty.com to enhance site content with authentic, engaging material, building trust and community while reducing content creation costs and providing users with a sense of ownership and recognition.
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