BigFooty.com : Market and Competitor Analysis

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BigFooty.com is an online forum and community dedicated to Australian Rules Football. It provides a platform for fans to connect, discuss AFL news and games, participate in tipping competitions, and engage in conversations about a variety of other topics. The website generates revenue through advertising and potentially sponsorships.

Company : BigFooty.com

Industry : SportsOnline CommunityAustralian Rules Football

Major Markets

Australia

United States

United Kingdom

Key Competitors

AFL.com.au

Fox Sports

SEN

BigFooty.com Key Value propositions

Community

AFL News and Discussions

Tipping Competitions

Fan Engagement

BigFooty.com Latest news

Collingwood report on racism: A fan shares his thoughts. – AFL News

Feb 4, 2021 ... One of the things that has struck me about the who Lumumba saga is how the key moment in Collingwood fans (not to mention Big Footy posters and, ...

Is Jaeger O'Meara's knee problem actually a back problem? - BigFooty

Jun 16, 2017 ... For those unaware, the Patella Tendon (or ligament) forms part of the structure that connects the Quadriceps to the top of the shin via the knee ...

Breaking News - BigFooty

Oct 10, 2010 ... It is believed that a 3rd Collingwood player has been interviewed over the sex scandals. It is believed that it is Leon Davis. However, he ...

Adelaide Crows' 5 Important Players – AFL News

Feb 20, 2015 ... The Adelaide Crows are a side I thought pulled out one of the big surprises of 2014 by sacking then-coach, Brenton Sanderson at the end of the ...

BigFooty.com SWOT Analysis

Strengths

Established and large user base.Strong brand recognition among AFL fans.Comprehensive coverage of AFL news and discussions.

Weaknesses

Reliance on advertising revenue.Potential for negative user interactions.Website design and functionality could be outdated.

Opportunities

Expand into other sports or interests.Develop mobile app for enhanced user experience.Partner with AFL teams or sponsors for exclusive content.

Threats

Competition from official AFL channels and other sports websites.Changing media consumption habits.Decline in popularity of Australian Rules Football.

Top Marketing Strategies for BigFooty.com

Value-Based Pricing Implementation

This strategy involves offering different tiers of membership with varying features and benefits. It allows BigFooty.com to cater to diverse user needs and monetize their platform effectively, increasing revenue and user satisfaction.

Personalized User Onboarding

This approach provides tailored onboarding experiences based on user interests and preferences. It helps BigFooty.com improve user engagement and retention by creating a more relevant and enjoyable experience for new members.

Content-Specific Call-to-Action Optimization

This strategy involves using tailored call-to-actions across different types of content, aligning them with user interests and goals. It effectively guides users towards desired actions, increasing conversions and maximizing the impact of BigFooty.com's content.

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BigFooty.com User Persona

Name:

Mark Thompson

Age :

35

Gender :

Male

Occupation :

Project Manager

Industry :

Construction

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Stay updated on the latest AFL news and game results to engage in discussions with colleagues and friends
Participate in tipping competitions to add an extra layer of excitement to watching the games and potentially win bragging rights
Find information about his favorite team, the Geelong Cats, including player statistics, injury updates, and upcoming fixtures

Frustrations

The volume of information on BigFooty can be overwhelming, making it difficult to find specific news or discussions he's looking for
The tone of some online discussions can be overly negative or aggressive, which detracts from his enjoyment of the platform
He finds it frustrating when the website experiences technical issues, such as slow loading times or broken links, as it disrupts his browsing experience

Name:

Emily Davis

Age :

28

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Retail

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Connect with other female AFL fans online to share her passion for the sport and engage in supportive and inclusive discussions
Discover new content related to AFL, such as podcasts, articles, and social media accounts, to deepen her knowledge and understanding of the game
Follow the journey of emerging AFLW players and teams, as she is passionate about supporting women in sports

Frustrations

She sometimes feels that women's perspectives and voices are underrepresented in AFL discussions online, both in terms of content and participation
The lack of diversity in some online forums makes her hesitant to share her opinions or engage in debates, as she worries about facing negativity or hostility
She finds it time-consuming to sift through multiple threads and posts to find the specific information or discussions she's interested in

Name:

David Nguyen

Age :

22

Gender :

Male

Occupation :

University Student

Industry :

N/A

Education :

Pursuing Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Engage in debates and discussions with fellow fans to share his opinions and analysis of AFL games and players
Access highlights and replays of key moments from AFL matches, as his busy schedule sometimes prevents him from watching live games
Participate in fantasy footy leagues to test his knowledge of the sport and compete with friends for bragging rights

Frustrations

He finds it frustrating when older users dismiss his opinions or insights due to his age, as he believes his knowledge of the sport is just as valid
The platform's design and user interface can feel outdated and clunky, particularly on mobile devices, which hinders his browsing experience
He wishes BigFooty offered more interactive features and content formats, such as live Q&A sessions with players or coaches, to enhance user engagement

BigFooty.com Geographic and Demographic Insights

Geographic Insights: BigFooty.com's primary market is Australia, with a dominant 90% user share. The US, UK, Ireland and New Zealand represent smaller, yet significant, international audiences.

Top Countries

Australia
90%
United States
3%
United Kingdom
2%
Ireland
1.5%
New Zealand
1%

Demographic Insights: BigFooty.com's users are primarily males aged 25-44. However, there is a notable female audience, representing 30% of the user base.

Age Distribution

Gender Distribution

BigFooty.com Socio-economic Profile

Household and Income Insights: BigFooty users are typically from households of 2-4 people. The income distribution is balanced, suggesting the platform attracts users from various socioeconomic backgrounds.

Educational and Employment Insights: A majority of BigFooty's users are employed full-time and have some level of university or college education.

Households Size

Income Distribution

Education Level

Employment Status

BigFooty.com Behavioral Insights

Interest-Based Insights: BigFooty.com users are interested in sports news, Australian culture, music, travel, food and beverage, technology and gaming.

Technology and Social Media Usage: BigFooty users are highly active on YouTube, Facebook, and Instagram. They primarily use desktop devices to access the platform.

Interests

Sports NewsAustralian CultureMusicTravelFood and BeverageTechnologyGaming

Device Breakdown

Social Media Usage

BigFooty.com Top Competitors

Competitor	Estimated market share	Top domains
AFL.com.au	60%	Sports News, Official AFL Information, Match Centre
Fox Sports	25%	Sports News, Live Streaming, Multi-Sport Coverage
SEN	15%	Sports Radio, Podcasts, AFL Commentary

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