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CORE (Children of Restaurant Employees)
Restaurant Workers' Community Foundation
Top Marketing Channels
CORE (Children of Restaurant Employees)
- Social Media Marketing
- Examples: Facebook, Instagram, Twitter
- Campaigns: Giving Tuesday Campaign, Holiday Meal Program Promotion, CORE Kids Stories
- Email Marketing
- Examples: Donor newsletters, Program updates, Event invitations
- Campaigns: CORE's Impact Newsletter, Support Our Families Campaign, Holiday Giving Appeal
- Content Marketing
- Examples: Blog posts, Success stories, Infographics
- Campaigns: Families in Focus Series, Navigating Hardship Guide, CORE Program Spotlight
Top Sales Channels
- Online Donations
- Website donation page, PayPal, Mobile giving app
- One-Time Donation Drive, Monthly Giving Program, Corporate Matching Gift Campaign
- Corporate Partnerships
- Restaurant chains, Food service suppliers, Beverage companies
- Restaurant Partner Program, Industry Relief Fund Partnership, Cause Marketing Collaborations
- Fundraising Events
- Galas, Charity runs, Online auctions
- CORE Annual Gala, Run for Relief, Virtual Silent Auction
Another Round Another Rally SWOT Analysis
Strengths
Strong focus on children of restaurant employees
clear mission statement
established network within the restaurant industry.
Weaknesses
May have limited reach beyond families with children
potential over-reliance on a specific donor segment
administrative overhead for processing individual family claims.
Opportunities
Expand into more geographical regions
develop more recurring donor programs
partner with more family-focused organizations.
Threats
Economic downturns impacting donations
increased competition from other hospitality charities
potential for fraud in aid applications.
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