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Amazon.com, Inc. Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Age: 22
Gender: Male
Occupation: Part-Time Retail Associate
Education: Bachelor's Degree
Age: 19
Gender: Female
Occupation: Student, Food Service Employee
Education: High School
Maya Singh
Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Industry: Education
Channels: TikTokInstagramYouTube
Goals
- Find affordable textbooks and course materials
- Discover trendy and budget-friendly fashion options
- Stay connected with friends and family through social media.
Pain Points
- Limited disposable income for leisure activities
- Balancing academic demands with part-time work
- Finding reliable transportation for daily commute.
Amazon.com, Inc. Geographic Distribution
Amazon.com primarily serves the US market, with significant presence in Germany, UK, Japan, and India, indicating a broad global reach.
Top Countries
United States
45%
Germany
10.5%
United Kingdom
9%
Japan
8%
India
7.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Medium-income households of 3-4 people are the primary users. Single and two-person households also form significant segments.
Employment Status
Income Distribution
Education Level
Amazon.com, Inc. Behavior Analysis
Behavior Profile
Online Shopping
Convenience-driven
Technology
Entertainment
Mobile Shopping
Personal Finance
Value Pricing
Wide Selection
User-Friendly
Customer Reviews
Personalized Recommendations
Reliable Delivery
Streaming Video
Music
Travel
Home Improvement
Health and Wellness
Social Media Usage
Digital Content
E-books
Device Breakdown
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