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The target audience is extremely broad due to the nature of Amazon's business model. It encompasses virtually anyone who buys products or services online. This includes individuals of all ages, income levels, and geographic locations who seek a convenient and reliable platform for purchasing a wide array of goods. The target audience spans from students and families to professionals and businesses, all looking for different products and services at competitive prices.
Amazon's largest markets are the United States and India, representing a significant portion of its user base. Other key markets include Germany, the United Kingdom, and Japan.
United States
India
Germany
United Kingdom
Japan
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most Amazon users live in households of 2-4 people and have a medium income level, reflecting the accessibility and affordability of the platform for average households.
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