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Amazon Target Audience

The target audience is extremely broad due to the nature of Amazon's business model. It encompasses virtually anyone who buys products or services online. This includes individuals of all ages, income levels, and geographic locations who seek a convenient and reliable platform for purchasing a wide array of goods. The target audience spans from students and families to professionals and businesses, all looking for different products and services at competitive prices.

User Segments

Amazon Geographic Distribution

Amazon's largest markets are the United States and India, representing a significant portion of its user base. Other key markets include Germany, the United Kingdom, and Japan.

Top Countries

United States flag

United States

35%
India flag

India

18%
Germany flag

Germany

8%
United Kingdom flag

United Kingdom

7%
Japan flag

Japan

6%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most Amazon users live in households of 2-4 people and have a medium income level, reflecting the accessibility and affordability of the platform for average households.

Employment Status

Income Distribution

Education Level

Amazon Behavior Analysis

Behavior Profile

Online Shopping
Technology
Convenience
Product Variety
Competitive Pricing
Reading Reviews
Home Improvement
Cooking
Travel Planning
Social Media Engagement
YouTube
Instagram
Facebook
TikTok
Reddit
LinkedIn
Current Events
Trend Awareness
Ethical Consumption
Sustainability

Device Breakdown

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