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Amazon.com is an e-commerce platform that offers a wide variety of products for sale, including books, electronics, clothing, and more.
Company : Amazon.com
Industry : E-commerceRetailCloud Computing
Amazon.com Key Value propositions
Amazon.com Latest news
Amazon.com, Inc. - Overview
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Amazon.com SWOT Analysis
Strengths
Globally recognized brandExtensive product selectionStrong logistics and distribution network
Weaknesses
Dependence on third-party sellersCounterfeit product concernsIntense competition
Opportunities
Expansion into emerging marketsGrowth in digital content and servicesLeveraging AI and machine learning
Threats
Increasing regulatory scrutinyEconomic downturnsCybersecurity threats
Top Marketing Strategies for Amazon.com
Amazon.com User Persona
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Amazon.com Geographic and Demographic Insights
Geographic Insights: Amazon's largest market is the US, followed by the UK and Germany. Japan and India represent significant growth opportunities.
Top Countries
United States
67.4%
United Kingdom
7.2%
Germany
5.6%
Japan
4.4%
India
3.2%
Demographic Insights: Amazon appeals to a wide range of age groups, with a slightly higher preference among females. The platform's largest user base falls within the 25-34 age bracket.
Age Distribution
Gender Distribution
Amazon.com Socio-economic Profile
Household and Income Insights: Amazon targets households of all sizes, particularly those with 2-4 members. Users typically fall within the middle-income range, reflecting the platform's broad appeal.
Educational and Employment Insights: The majority of Amazon's target users are employed full-time and possess at least a university or college education level.
Households Size
Income Distribution
Education Level
Employment Status
Amazon.com Behavioral Insights
Interest-Based Insights: Amazon users show diverse interests, including online shopping, entertainment (movies/TV), reading, travel, technology, home improvement, and fashion.
Technology and Social Media Usage: Amazon users are highly active on social media platforms, particularly YouTube and Facebook. Desktop usage remains significant, followed by Android and iOS devices.
Interests
Device Breakdown
Social Media Usage
Amazon.com Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Walmart | 15.2% | General merchandise, Groceries, Home goods |
| Target | 9.8% | General merchandise, Home goods, Fashion |
| AliExpress | 8.5% | Consumer electronics, Apparel, Home goods |
