GOALS

• Improve the overall performance and efficiency of his sales team by implementing innovative tools and strategies that streamline workflows and boost productivity
• Empower his team members to achieve their individual sales targets by providing them with the necessary training, resources, and support to excel in their roles
• Foster a data-driven sales culture within the team, leveraging analytics and reporting to track progress, identify areas for improvement, and make informed decisions that drive revenue growth

Frustrations

• Struggling to maintain consistency in sales performance across the team, facing challenges in replicating the success of top performers
• Finding it difficult to motivate and engage all team members effectively, especially in a remote or hybrid work environment
• Lacking a centralized platform to monitor team activity, track performance metrics, and gain actionable insights into the sales pipeline in real-time

GOALS

• Transition into a senior sales role within the next two years by consistently exceeding performance expectations and demonstrating strong sales acumen
• Develop a deep understanding of the marketing and advertising landscape to effectively communicate the value proposition of her company's solutions to potential clients
• Build and expand her professional network within the industry, attending relevant events and engaging with thought leaders online

Frustrations

• Facing difficulty in securing meetings with key decision-makers, struggling to break through the noise and capture their attention
• Spending a significant amount of time on administrative tasks and manual data entry, limiting her capacity for high-value selling activities
• Finding it challenging to stay up-to-date on the latest industry trends and best practices while managing a demanding workload