Age: 52

Gender: Female

Occupation: Executive Director, Trade Association in Construction Industry Sector offering professional education credits for licensed contractors and architects to stay current in industry standards and building practices. They also advocate on behalf of members to influence building codes and regulations at the state and local levels, promoting policies that support sustainable building practices and innovation in the construction industry and also offer events to bring people together to collaborate and learn from each other. The organization's revenue is 2.3 million dollars annually which comes from membership fees, events and educational programs. It currently has 5 full time employees and a part time admin staff to help on event days. They need to increase their membership.

Education: Master's Degree, Business Administration

Age: 48

Gender: Male

Occupation: Marketing Director, Professional Society for Engineers and Medical Equipment field services. The organization publishes leading research in journals but they are getting old. They need to innovate their digital approach in order to better connect with new researchers and increase membership.

Education: Bachelor's Degree, Marketing

Age: 55

Gender: Female

Occupation: Executive Director, Charitable Foundation focused on providing educational resources to disadvantaged children. The foundation has a long history in the community but struggles with attracting new donors and maintaining consistent funding for its programs. The Executive Director is seeking strategies to improve fundraising efforts and expand the foundation's reach. This Executive Director is frustrated by a lack of funding and a difficulty in getting the word out.

Education: Master's Degree, Nonprofit Management