AMR Management Services : Market and Competitor Analysis

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www.ameredia.com/

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AMR Management Services is an association management company that provides a comprehensive suite of services to trade associations, membership societies, and foundations. Their services include event planning and execution, marketing and communications, technology management, and financial administration. They are committed to helping their clients achieve their mission and goals.

Company : AMR Management Services

Industry : Association ManagementNon-profit ManagementEvent Management

Major Markets

United States

Canada

United Kingdom

Key Competitors

SmithBucklin

MCI USA

Association Headquarters

AMR Management Services Key Value propositions

Association Expertise

Comprehensive Services

Client Success Focus

Innovation

AMR Management Services Latest news

AMR Management Services

#AMRMS #team #ACH #ExpertsDoingExpertWork #HelpingAssociationsChangeTheWorld #speechanddebate #theatrebuff ... A new case study from AMR's Hannah DiLoreto ...

MPI Kentucky Bluegrass Chapter - Member Spotlight - Vanessa Huff ...

AMR Management Services. E-mail: [email protected]. Website: http://www.amrms.com ... Chapter News and Updates. Sponsorship.

AMR Management Services Welcomes NurseTRUST as new Client ...

Aug 2, 2022 ... 201 East Main Street, Suite 1405, Lexington, KY 40507 | 859.514.9150. @amrms | www.AMRms.com. Page 2 of 2. Association management companies ...

AMR Management Services | LinkedIn

Website: http://www.AMRms.com. External link for AMR Management Services. Industry: Non-profit Organization Management. Company size: 51-200 employees.

AMR Management Services SWOT Analysis

Strengths

Niche expertise in association management.Comprehensive suite of services catering to diverse needs.Strong client focus and commitment to long-term relationships.

Weaknesses

Limited online presence and digital marketing efforts.Potential challenges in attracting and retaining younger members.Reliance on traditional membership models may not resonate with all demographics.

Opportunities

Expand digital marketing and online presence to reach wider audience.Develop innovative membership models and benefits to attract younger demographics.Leverage technology solutions to streamline operations and enhance member experience.

Threats

Top Marketing Strategies for AMR Management Services

Content Marketing and Thought Leadership

Establish AMR Management Services as a trusted expert in the association management field by creating valuable content, such as blog posts, white papers, and webinars, addressing the challenges and opportunities facing their target audience. This strategy will attract potential clients seeking solutions and position AMR as a thought leader in the industry.

Referral and Partner Programs

Leverage existing relationships and network by implementing referral programs with industry partners, such as event organizers, technology providers, and other association management companies. This strategy will expand AMR's reach and generate new leads through trusted recommendations.

Targeted Digital Advertising and Social Media Marketing

Utilize targeted digital advertising platforms and social media marketing campaigns to reach specific segments of AMR's target audience, including professionals in leadership roles within associations, membership societies, and foundations. This strategy will generate qualified leads and increase brand awareness among decision-makers within the desired market.

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AMR Management Services User Persona

Name:

Sarah Jones

Age :

45

Gender :

Female

Occupation :

Executive Director

Industry :

Non-profit

Education :

Master of Public Administration, Nonprofit Management

Preferred platforms

GOALS

Increase member engagement and satisfaction by implementing new communication strategies and interactive online platforms to foster a stronger sense of community and facilitate valuable networking opportunities
Secure a significant grant from a prominent national foundation to fund an innovative program that addresses a critical social issue and aligns with the organization's mission, expanding its impact and reach
Successfully host the organization's annual conference, attracting a record number of attendees and delivering high-quality educational content and networking opportunities that enhance the organization's reputation and provide lasting value to members

Frustrations

Struggling to effectively engage younger members and bridge the generational gap within the organization, leading to declining membership rates among a key demographic
Facing difficulties in securing sufficient funding to support the organization's ambitious goals and program expansion plans, limiting their ability to maximize impact
Managing the complexities of planning and executing large-scale events with limited staff and resources, often leading to overwhelming workloads and last-minute challenges

Name:

David Chen

Age :

52

Gender :

Male

Occupation :

Chief Operating Officer

Industry :

Trade Association

Education :

MBA, Finance

Preferred platforms

GOALS

Streamline administrative processes and implement new technologies to reduce operational costs and improve efficiency, allowing for resource allocation towards strategic initiatives and member services
Enhance the organization's online presence and digital marketing efforts to attract new members and sponsors, expanding the organization's reach and revenue streams
Develop and implement a comprehensive advocacy strategy to influence relevant legislation and regulations, effectively representing the interests of the association's members and advancing their industry

Frustrations

Experiencing resistance to adopting new technologies and processes from staff members accustomed to traditional methods, hindering efforts to modernize operations and improve efficiency
Finding it challenging to accurately measure the return on investment for various marketing and outreach initiatives, making it difficult to justify budget allocations and optimize strategies
Navigating the complex political landscape and effectively communicating the association's policy positions to lawmakers and regulatory bodies, facing competing interests and bureaucratic hurdles

Name:

Maria Garcia

Age :

38

Gender :

Female

Occupation :

Director of Membership

Industry :

Professional Society

Education :

Bachelor of Arts, Communications

Preferred platforms

GOALS

Develop and implement a comprehensive membership recruitment strategy targeting young professionals and students, ensuring the long-term sustainability and growth of the organization
Create a vibrant and engaging online community platform where members can connect, network, access resources, and participate in discussions, fostering a sense of belonging and value
Design and deliver exceptional member benefits and services that cater to the evolving needs and preferences of the membership base, increasing retention rates and member satisfaction

Frustrations

Facing difficulties in attracting and retaining younger members who are less engaged with traditional membership models and seek more flexible and digitally-driven experiences
Managing a large and diverse membership base with varying needs and expectations, making it challenging to develop universally appealing benefits and services
Lacking the budget and resources to implement innovative member engagement initiatives and technology solutions that could significantly enhance the member experience

AMR Management Services Geographic and Demographic Insights

Geographic Insights: AMR Management Services primarily operates in the North American market with a strong focus on the United States (90%), followed by Canada (5%). They have a limited but growing presence in other English-speaking countries and Europe.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%

Demographic Insights: AMR Management Services' target audience consists slightly more of females (52%) than males. The most prominent age group is 45-54 (30%), followed by 35-44 (20%).

Age Distribution

Gender Distribution

AMR Management Services Socio-economic Profile

Household and Income Insights: The target audience for AMR Management Services primarily falls within the medium income bracket (60%), with a notable portion in the low (20%) and high (20%) income levels. Households of 3-4 people are the most common (40%).

Educational and Employment Insights: The target audience for AMR Management Services largely consists of highly educated professionals, with 60% having a University or College degree and 30% possessing a Postgraduate degree. Full-time employment (65%) is the most common employment status.

Households Size

Income Distribution

Education Level

Employment Status

AMR Management Services Behavioral Insights

Interest-Based Insights: The target audience shows interest in leadership, management, non-profits, fundraising events, technology, and travel, indicating a preference for professional development and industry engagement.

Technology and Social Media Usage: The audience primarily uses LinkedIn (80%) and Facebook (60%) for professional networking and information gathering. They prefer desktop devices (50%), indicating a focus on traditional work environments.

Interests

leadershipmanagementnon-profitfundraisingeventstechnologytravel

Device Breakdown

Social Media Usage

AMR Management Services Top Competitors

Competitor	Estimated market share	Top domains
SmithBucklin	40%	Association Management, Event Planning, Strategy Consulting
MCI USA	25%	Association Management, Event Management, Meetings & Conventions
Association Headquarters	15%	Association Management, Financial Services, Marketing & Communications

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