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Industry Landscape
Total Assets Under Management (AUM)
in
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( CAGR)
Total Addressable Market
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Personalization
AI-powered personalization can enhance member engagement by delivering tailored content, event recommendations, and communication strategies.
Blockchain Technology
Blockchain technology can enhance trust and transparency in association management through secure and verifiable membership data, voting processes, and credentialing.
Extended Reality (XR)
Extended reality (XR) technologies like VR and AR can transform event experiences, offering immersive environments for training, networking, and showcasing association resources.
Impactful Policy Frameworks
California Consumer Privacy Act (CCPA)
The CCPA, enacted in 2018, grants California consumers broad rights regarding their personal data, including the right to know, the right to delete, and the right to opt-out of the sale of their personal information.
This will require AMR to enhance its data protection and privacy practices to ensure compliance when managing member data, potentially increasing operational costs.
CAN-SPAM Act
The CAN-SPAM Act of 2003 establishes rules for commercial email and requires businesses to provide recipients with an opt-out method and a physical mailing address.
AMR needs to ensure its marketing practices comply with these regulations, especially regarding email marketing and obtaining consent, which might necessitate changes in communication strategies.
Americans with Disabilities Act (ADA)
The ADA prohibits discrimination based on disability and requires reasonable accommodations for individuals with disabilities, including in the context of association events and digital communications.
AMR and its client associations must ensure accessibility for individuals with disabilities in all digital communications and event planning, potentially requiring additional resources for compliance.
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