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Amnesty USA Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student
Education: Associate Degree
Age: 23
Gender: Male
Occupation: Part-Time Community Organizer
Education: Bachelor's Degree
Age: 18
Gender: Female
Occupation: High School Student
Education: High School
Maya Singh
Goals
- Actively participate in social justice movements and human rights campaigns
- Raise awareness about global human rights issues among peers
- Find meaningful ways to volunteer time and skills for a cause she believes in.
Pain Points
- Feeling powerless against large-scale injustices
- Difficulty finding reliable and unbiased information on complex issues
- Balancing academic demands with commitment to activism.
Amnesty USA Geographic Distribution
Amnesty USA primarily targets the US, with significant presence in Canada, UK, Germany, and Australia, reflecting a strong Western support base for human rights.
Top Countries
United States
Canada
United Kingdom
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users tend to be in 2-4 person households with medium to high income, indicating a stable demographic capable of supporting the cause.
Employment Status
Income Distribution
Education Level
Amnesty USA Behavior Analysis
Behavior Profile
Device Breakdown
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