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Industry Landscape

The human rights advocacy industry is dynamic, responding to global crises and technological shifts. It faces challenges from misinformation and political pushback but benefits from increasing public awareness and digital outreach opportunities. Funding remains a key concern, necessitating diverse revenue streams.

Industries:
AdvocacyHumanitarianNon-profitSocial JusticeCivil Rights

Total Assets Under Management (AUM)

Total Non-profit Sector Revenue in United States

~Approximately 2.6 trillion USD (for 2021, the latest comprehensive data available for US non-profits)

(5.3% CAGR)

- Growth driven by increased philanthropic giving.

- Economic stability contributes to donor confidence.

- Digital fundraising platforms expand reach.

Total Addressable Market

2.6 trillion USD

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Emerging Technologies

AI-driven Data Analysis

Utilizing artificial intelligence to analyze vast datasets for identifying human rights abuses, patterns, and predicting potential crises more efficiently.

Blockchain for Transparency

Employing blockchain technology to ensure transparent and immutable records of donations, aid distribution, and human rights violations, building trust and accountability.

Decentralized Social Platforms

Leveraging decentralized social media and communication tools to enable secure, uncensored information sharing and mobilization, especially in oppressive regimes.

Impactful Policy Frameworks

Digital Services Act (DSA) (EU) (2022)

While an EU regulation, the DSA imposes obligations on online platforms regarding content moderation, transparency, and accountability, which can impact how US-based organizations engage with global audiences.

This policy may influence Amnesty USA's global advocacy efforts by setting new standards for how information about human rights is shared and moderated on large online platforms.

Protecting Americans from Tax Hikes Act of 2015 (PATH Act)

This federal legislation made permanent various tax provisions, including enhanced deductions for charitable contributions, which directly impacts the revenue streams for non-profit organizations.

The PATH Act encourages greater philanthropic giving, potentially increasing individual and corporate donations to Amnesty USA.

General Data Protection Regulation (GDPR) (EU) (2018)

Although an EU regulation, GDPR sets stringent rules on data protection and privacy for individuals within the EU and impacts any organization, including US non-profits, that processes data of EU citizens.

GDPR necessitates that Amnesty USA implements robust data privacy measures when collecting and managing information from its global supporters, especially those in the EU, affecting its digital outreach and donor management.

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