The target audience for this business is extremely broad, encompassing virtually all demographics within Indonesia and potentially other parts of Southeast Asia. It includes individuals interested in a wide array of product categories, ranging from electronics and fashion to groceries and automotive parts. The audience likely includes both urban and suburban populations, with varying income levels, as the platform offers products across a wide price range. The inclusion of LazMall suggests a segment of the audience is interested in branded and potentially higher-quality products. The presence of ROYALTOGEL, a lottery site, suggests a segment interested in online gambling. Families with children, pet owners, and individuals interested in hobbies like sports and outdoor activities are also part of the target audience.