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Executive Summary
Alterna CX, founded in 2015, provides a unified customer intelligence platform that helps businesses capture, analyze, and act on customer and employee feedback. It leverages AI-based text analytics and machine learning to understand customer sentiments, identify key issues, and automate workflows for improved customer experience (CX) and employee engagement. The platform integrates with over 150 apps, including CRM systems, review websites, and social media channels, offering real-time data sharing and enterprise-grade security. Alterna CX's solutions help businesses quantify the impact of issues, detect abnormalities in feedback, and prioritize investments for positive ROI, ultimately aiming to make life more frictionless for customers and stakeholders.
Industries
Alterna CX Top Products
Brand Positioning
Alterna CX positions itself as a unified customer intelligence platform, leveraging AI to analyze customer and employee feedback, improve CX, and automate workflows for enterprises seeking enhanced engagement and data-driven insights.
Customer Sentiments
Customer sentiment towards Alterna CX is likely positive, given its focus on improving customer experience, engagement, and satisfaction through AI-driven solutions; however, quantifying this sentiment would require direct customer feedback analysis. The platform's ability to integrate with numerous apps and offer real-time data sharing also suggests a favorable customer experience.
Alterna CX Key Value Propositions
Alterna CX offers a unified platform that captures and analyzes customer and employee feedback, leveraging AI to provide actionable insights for improving customer and employee experiences. It helps businesses quantify the impact of issues and prioritize investments for positive ROI.
Alterna CX SWOT Analysis
Strengths
Unified platform for CX and EX.
AI-based text analytics.
Integrations with 150+ apps.
Weaknesses
Limited brand recognition compared to competitors.
Subscription pricing details not readily available.
Reliance on integrations may cause issues.
Opportunities
Expand into new industries like healthcare.
Develop more advanced AI features.
Integrate with emerging communication channels.
Threats
Intense competition from established players.
Rapid changes in AI technology.
Data privacy and security concerns.
Alterna CX operates in the customer experience management (CXM) and employee experience (EX) domain. It provides solutions for businesses across various industries, including retail, finance, insurance, and online brokerage, helping them improve customer satisfaction, loyalty, and employee engagement through AI-powered analytics and automation.
Market Growth Stage
Pace of Market Growth
Alterna CX Target Audience
Geographic Insights
The primary market for Alterna CX is the United States, followed by the United Kingdom. Canada, Germany and Australia represents additional important markets.
Top Countries
United States
40% market share
United Kingdom
25% market share
Canada
15% market share
Germany
10% market share
Australia
10% market share
Alterna CX Audience Segments
Alterna CX's target audience consists of leading enterprises across various industries aiming to enhance their customer experience (CX) and employee engagement. This includes businesses looking to leverage AI and machine learning to analyze customer feedback, improve Net Promoter Scores (NPS), reduce customer complaints, and proactively manage customer relationships. Specific examples of target companies mentioned include those in the retail, finance, insurance, and online brokerage sectors. The platform also targets companies aiming to enhance employee engagement, retain key talent, and improve productivity through voice of employee initiatives.
CX Strategy Leaders
35-55 years
Male • Female
United States • United Kingdom • Canada
Financial Service Innovators
40-60 years
Male • Female
New York • London • Tokyo
HR Transformation Champions
28-45 years
Male • Female
Chicago • Atlanta • Toronto
Digital Brokerage Growth
25-35 years
Male • Female
San Francisco • Singapore • Sydney
CX Consultant Innovators
40-65 years
Male • Female
Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Alterna CX
Interactive ROI Calculator
Create an interactive ROI calculator on Alterna CX's website. This will allow potential customers to input their current CX metrics and see a projected ROI based on using Alterna CX's platform, quantifying the potential value for CX, HR, and digital excellence professionals.
Learn morePersonalized User Onboarding
Develop a personalized onboarding experience based on user roles (CX, HR, etc.) and industry. This tailored approach will ensure that users quickly understand how Alterna CX addresses their specific pain points, leading to faster adoption and higher engagement.
Learn moreLeverage User-Generated Content (UGC)
Encourage existing customers to share their success stories and testimonials. Featuring this user-generated content on Alterna CX's website and marketing materials will build trust and credibility, showcasing real-world benefits and improved customer experience.
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