AlternaCX : Market and Competitor Analysis

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AlternaCX is a software company offering an AI-powered customer experience management platform. Their platform aggregates customer feedback from various sources, including surveys, reviews, social media, and more, using text analytics to provide actionable insights. They emphasize their ability to measure and improve customer experience, reduce manual analysis, and drive business outcomes like NPS improvement and churn reduction.

Company : AlternaCX

Industry : Customer Experience ManagementArtificial IntelligenceData Analytics

Major Markets

United States

United Kingdom

Germany

Key Competitors

Qualtrics

Medallia

Sprinklr

AlternaCX Key Value propositions

Customer Experience Improvement

AI-Powered Insights

Data-Driven Decisions

Workflow Automation

AlternaCX Latest news

Experience Management Software | AlternaCX

Alterna CX's AI-based CX software scans through customer feedback and other CX signals and allows you to zero in on the most important customer insight.

Alterna CX | LinkedIn

Jun 28, 2021 ... https://alternacx.com. 9 · Like Comment Share ... We're excited to unveil the top performers across various subcategories in our latest report!

Voice of Employee | AlternaCX

Check out to see how we can help you to improve employee engagement as a lever for higher productivity and retention of key talent.

Alterna CX on LinkedIn: #customerexperience #cx #fooddelivery ...

May 14, 2024 ... We're excited to unveil the top performers across various subcategories in our latest report! ... https://alternacx.com. 10 · Like Comment. Share.

AlternaCX SWOT Analysis

Strengths

AI-powered text analytics for in-depth customer insights.Integration with 85+ data sources for comprehensive CX analysis.Focus on actionable insights and automated workflows.

Weaknesses

Relatively new entrant in a competitive CXM market.Limited information available on pricing and subscription models.Reliance on AI's effectiveness for accurate insights.

Opportunities

Expand market share through strategic partnerships and integrations.Develop industry-specific solutions to cater to niche CX needs.Leverage the growing demand for AI-driven CX solutions.

Threats

Intense competition from established CXM players.Rapid advancements in AI requiring continuous innovation.Potential data privacy concerns and regulatory changes.

Top Marketing Strategies for AlternaCX

Personalized User Onboarding

This strategy focuses on guiding new users through a tailored onboarding experience that highlights key features and value propositions relevant to their individual needs and goals, enhancing user engagement and product adoption.

Product-Led Growth: Experience First, Sign-up Second

Instead of forcing users to sign up immediately, this strategy prioritizes product experience, allowing them to explore AlternaCX's functionalities and value before committing to a paid subscription, fostering a more organic and positive user journey.

Content-Specific Call-to-Action Optimization

This involves tailoring call-to-actions to align with the specific content and user context on each page, ensuring a clear and persuasive message that encourages visitors to take the desired action, leading to increased conversion rates and engagement.

Apply these strategies to your business with just one-click at Waxwing.ai

AlternaCX User Persona

Name:

Sarah Chen

Age :

42

Gender :

Female

Occupation :

VP, Customer Experience

Industry :

Financial Services

Education :

MBA, Marketing

Preferred platforms

GOALS

Achieve a sustained increase in NPS score by 10% within the next fiscal year through targeted improvements in customer journey identified by data analysis
Reduce customer churn rate by 5% by proactively identifying and addressing pain points leading to customer attrition, leveraging insights from customer feedback data
Improve the efficiency of the CX team by automating manual tasks and reporting processes, allowing for more time to focus on strategic initiatives and customer interaction.

Frustrations

Struggling to get a consolidated view of customer feedback scattered across multiple channels and platforms, hindering timely analysis
Facing difficulties in identifying actionable insights from large volumes of unstructured customer feedback data, limiting their ability to implement effective improvements
Spending excessive time on manual reporting and data aggregation tasks, taking away valuable time from strategic planning and customer engagement.

Name:

Mark Thompson

Age :

35

Gender :

Male

Occupation :

CX Director

Industry :

Retail

Education :

Masters, Information Systems

Preferred platforms

GOALS

Successfully implement a company-wide voice of customer program that captures feedback from all touchpoints, enabling a 360-degree view of the customer journey
Drive a significant improvement in customer satisfaction (CSAT) score by identifying and addressing key customer pain points in real-time through proactive monitoring and analysis of feedback
Improve collaboration between CX, marketing, and product teams by providing them with a single source of truth for customer insights, fostering a more customer-centric culture within the organization.

Frustrations

Encountering resistance from other departments in adopting new CX tools and processes due to lack of awareness about the value of customer data
Dealing with data silos within the organization, making it difficult to get a complete and accurate picture of the customer experience
Lacking the resources and budget to invest in advanced analytics and AI-powered tools that can automate tasks and provide deeper customer insights.

Name:

Emily Davis

Age :

28

Gender :

Female

Occupation :

CX Analyst

Industry :

Insurance

Education :

Bachelor, Business Administration

Preferred platforms

GOALS

Master data analysis techniques and tools to effectively analyze customer feedback data and extract meaningful insights that contribute to strategic decision-making
Gain recognition for their contributions to improving customer experience by presenting data-driven findings and recommendations to senior management
Develop a deep understanding of customer behavior and preferences within the insurance industry to advance their career in the field of CX.

Frustrations

Feeling overwhelmed by the sheer volume of customer feedback data and struggling to efficiently process and analyze it to meet deadlines
Finding it challenging to communicate complex data insights to non-technical stakeholders in a clear and understandable manner
Lacking access to comprehensive training and development opportunities to enhance their data analysis skills and knowledge in the evolving field of CX.

AlternaCX Geographic and Demographic Insights

Geographic Insights: AlternaCX's primary market is the United States, followed by the United Kingdom and Germany, reflecting a strong presence in North America and Europe.

Top Countries

United States
45%
United Kingdom
20%
Germany
10%
Canada
8%
Australia
7%

Demographic Insights: AlternaCX's target audience consists primarily of professionals aged 35-44, with a slight male skew, reflecting decision-making roles in CX.

Age Distribution

Gender Distribution

AlternaCX Socio-economic Profile

Household and Income Insights: AlternaCX's target users typically fall within the 'Medium' to 'High' income brackets and often belong to households of 2-4 members.

Educational and Employment Insights: AlternaCX's users are predominantly employed full-time, highly educated professionals, with a majority holding university or college degrees.

Households Size

Income Distribution

Education Level

Employment Status

AlternaCX Behavioral Insights

Interest-Based Insights: AlternaCX users show interest in Data Analysis, Business Intelligence, Customer Relationship Management, AI, SaaS, Technology Trends, and Leadership.

Technology and Social Media Usage: Users favor LinkedIn and Twitter, use desktops primarily, and engage moderately with YouTube. Their presence on other platforms is less significant.

Interests

Data AnalysisBusiness IntelligenceCustomer Relationship ManagementArtificial IntelligenceSaaSTechnology TrendsLeadership

Device Breakdown

Social Media Usage

AlternaCX Top Competitors

Competitor	Estimated market share	Top domains
Qualtrics	35.2%	Experience Management, Market Research, Customer Insights
Medallia	28.7%	Customer Experience, Employee Experience, Digital Experience
Sprinklr	16.1%	Unified Customer Experience, Social Media Management, Customer Care

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