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Alterna CX, founded in 2015, provides a unified customer intelligence platform that helps businesses capture, analyze, and act on customer and employee feedback. It leverages AI-based text analytics and machine learning to understand customer sentiments, identify key issues, and automate workflows for improved customer experience (CX) and employee engagement. The platform integrates with over 150 apps, including CRM systems, review websites, and social media channels, offering real-time data sharing and enterprise-grade security. Alterna CX's solutions help businesses quantify the impact of issues, detect abnormalities in feedback, and prioritize investments for positive ROI, ultimately aiming to make life more frictionless for customers and stakeholders.

Major Markets

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Top Marketing Channels

Qualtrics

  • Content Marketing
  • Examples: Blogs, Webinars, Case Studies
  • Campaigns: Qualtrics XM Everywhere, Employee Experience, Customer Experience
  • Events & Conferences
  • Examples: Conferences, Trade Shows, Seminars
  • Campaigns: Qualtrics XM Summit, Industry Events, Partner Conferences
  • Digital Advertising
  • Examples: LinkedIn, Google, Email
  • Campaigns: LinkedIn Ads, Google Ads, Targeted Email Campaigns

Top Sales Channels

  • Direct Sales
  • Direct Sales Team, Partner Network, Online Product Demo
  • Enterprise Sales, Strategic Partnerships, Solution Demos
  • Subscription Sales
  • Online Quote, Sales Rep Consultation, Contract Negotiation
  • Subscription Packages, Tiered Pricing, Custom Solutions
  • Lead Generation
  • Webinar Sign-up, Free Trial Download, Case Study Access
  • Webinars for Lead Generation, Free Trial Offers, Customer Success Stories

Alterna CX SWOT Analysis

Strengths

Strong brand recognition

Comprehensive platform

Extensive customer base

Weaknesses

Complex pricing

Integration challenges

Customer support issues

Opportunities

Expand AI capabilities

Integrate emerging technologies

Enter new markets

Threats

Intense competition

Rapid technological advancements

Data security concerns

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