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Airtable Target Audience

Airtable targets a broad audience of teams and organizations of all sizes. This includes departments within large enterprises, small to medium-sized businesses (SMBs), and even individual users seeking to streamline their work. Their focus on no-code app building also suggests a target audience interested in creating custom solutions without heavy technical expertise.

User Segments

Airtable Geographic Distribution

Airtable's user base is globally distributed, with a strong presence in the US, followed by emerging markets like India and established markets like the UK.

Top Countries

United States flag

United States

60%
India flag

India

15%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

7.5%
Australia flag

Australia

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Airtable users typically belong to households of 2-4 people, reflecting a mix of young professionals and families. The income distribution suggests a concentration in the middle-income bracket.

Employment Status

Income Distribution

Education Level

Airtable Behavior Analysis

Behavior Profile

Device Breakdown

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