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Airtable Target Audience

Airtable's target audience is quite broad, encompassing teams and organizations of all sizes across various industries. They primarily target product teams, marketing teams, operations teams, human resources departments, sales teams, and finance departments. Specific industries served include technology, media, retail, and finance, but the platform's versatility makes it applicable to almost any sector. Airtable focuses on organizations seeking to enhance collaboration, streamline workflows, and make data more actionable. They are also focused on larger enterprise organizations.

User Segments

Airtable Geographic Distribution

Airtable's largest market is the United States, followed by the United Kingdom, Canada, India, and Australia, indicating a strong presence in English-speaking countries and growing interest in emerging markets.

Top Countries

United States flag

United States

40%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
India flag

India

8%
Australia flag

Australia

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Airtable's target users often live in small to medium-sized households, with a mix of income levels, with a significant portion having medium to high income.

Employment Status

Income Distribution

Education Level

Airtable Behavior Analysis

Behavior Profile

Project Management
Workflow Automation
Data Analysis
Collaboration
Productivity
Business Intelligence
No-Code/Low-Code
App Building
Data Connectivity
Automation
Integrations
Templates
API
Mobile Usage
Social Media

Device Breakdown

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