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Airtable Target Audience
User Segments
Age: 20
Gender: Male
Occupation: Student
Education: Associate Degree
Age: 25
Gender: Female
Occupation: Self-Employed
Education: Bachelor's Degree
Age: 22
Gender: Male
Occupation: Part-Time
Education: Associate Degree
Liam, The Learning Student
Age: 20
Gender: Male
Occupation: Student
Education: Associate Degree
Industry: Education
Channels: YouTubeTikTokInstagram
Goals
- To efficiently manage academic projects and assignments, ensuring timely submissions and better grades
- To learn new skills that are directly applicable to future career prospects and enhance my resume
- To maintain a well-organized personal life, balancing studies, part-time work, and social activities.
Pain Points
- Struggling to keep track of multiple deadlines and assignments from various courses
- Finding it difficult to organize research materials and notes effectively for projects
- Limited budget impacting access to premium productivity tools or learning resources.
Airtable Geographic Distribution
Airtable's primary market is the US, followed by the UK, Canada, Germany, and Australia, indicating strong adoption in developed Western economies.
Top Countries
United States
55%
United Kingdom
9.5%
Canada
6%
Germany
4.5%
Australia
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 3-4 person households, with a significant portion in medium to high-income brackets.
Employment Status
Income Distribution
Education Level
Airtable Behavior Analysis
Behavior Profile
Workflow Automation
AI App Building
No-code Development
Data Management
Collaboration
Process Optimization
Productivity Tools
Digital Transformation
Project Management
Data Analytics
Business Applications
Streamline Workflows
Custom Interfaces
Relational Databases
Problem Solving
LinkedIn
YouTube
Desktop Usage
Seeking Efficiency
AI Agents
Device Breakdown
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