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Major Markets
Key Competitors
Airtable positions itself as the leading no-code/low-code platform, blending spreadsheet flexibility with database power. It empowers diverse teams, from individuals to Fortune 1000, to build custom business apps and automate workflows, increasingly leveraging AI for competitive advantage.
Customer sentiment appears positive, as Airtable successfully serves a broad market including 50% of Fortune 1000 companies. This indicates strong satisfaction with its ability to streamline workflows and build custom applications, evidenced by its widespread adoption across various departments.
Airtable's core value proposition is enabling users to build custom business applications and automate workflows without extensive coding. It combines the ease of a spreadsheet with database power, now supercharged with AI for enhanced efficiency and bespoke app creation.
Flexible no-code/low-code platform.
Strong AI integration for app building.
Scales from individuals to Fortune 1000.
Per-seat pricing can be costly for large teams.
May require learning database concepts.
Less specialized than niche tools.
Growing demand for AI-driven workflow solutions.
Expand enterprise market penetration.
Further integrate with major business systems.
Increasing competition in no-code/low-code space.
Rapid advancements in AI from competitors.
Data security and compliance concerns for enterprises.
Airtable's primary market is the US, followed by the UK, Canada, Germany, and Australia, indicating strong adoption in developed Western economies.
United States
55% market share
United Kingdom
9.5% market share
Canada
6% market share
Germany
4.5% market share
Australia
3% market share
18-30 years
Male • Female
Global
25-45 years
Male • Female
North America • Europe • Asia
35-55 years
Male • Female
Global Major Business Hubs
40-65 years
Male • Female
Fortune 1000 Company Locations
22-40 years
Male • Female
Global Remote Workforce
Data shown in percentage (%) of usage across platforms
Tailor the initial user experience based on user roles, industries, or intended use cases. This will improve user activation rates and drive adoption of key features by showing users the most relevant aspects of Airtable immediately.
Learn moreDevelop an interactive tool that demonstrates the potential return on investment (ROI) users can achieve by using Airtable. This can significantly influence the perceived value of Airtable, justify subscription costs, and encourage adoption among budget-conscious teams.
Learn moreAllow users to explore Airtable's core functionality and build basic apps before requiring them to create an account. This removes initial friction, enabling prospects to experience the value proposition firsthand and increasing the likelihood of converting to paying customers.
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