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Business and Product Insights
Product Portfolio
Airtable Enterprise Governance
Connected Data
Airtable Interface Designer
Airtable Key Value Propositions
Airtable's core value proposition is enabling users to build custom business applications and automate workflows without extensive coding. It combines the ease of a spreadsheet with database power, now supercharged with AI for enhanced efficiency and bespoke app creation.
Airtable Brand Positioning
Airtable positions itself as the leading no-code/low-code platform, blending spreadsheet flexibility with database power. It empowers diverse teams, from individuals to Fortune 1000, to build custom business apps and automate workflows, increasingly leveraging AI for competitive advantage.
Top Competitors
monday.com
Smartsheet
Asana
Customer Sentiments
Customer sentiment appears positive, as Airtable successfully serves a broad market including 50% of Fortune 1000 companies. This indicates strong satisfaction with its ability to streamline workflows and build custom applications, evidenced by its widespread adoption across various departments.
Actionable Insights
Highlight the 'no code needed' and AI integration more aggressively in marketing to attract business users seeking advanced capabilities without development expertise.
Products and Features
Airtable Enterprise Governance - Product Description
Airtable Enterprise Governance is a specialized offering of the Airtable platform designed for large organizations. It focuses on providing robust tools and features to manage and govern data, workflows, and teams across the business in a centrally managed environment. Key aspects include scalability for growing operations, enhanced control over data access and permissions, and features to ensure compliance and organizational standards are met within the Airtable ecosystem.
Pros
- Airtable Enterprise offers centralized management, enabling efficient oversight and control across diverse business units
- Its scalability ensures the platform can grow alongside an organization's increasing data and user needs
- The focus on governance provides enhanced security and compliance capabilities, crucial for large enterprises.
Cons
- The Enterprise version likely comes with a significantly higher cost compared to standard Airtable plans, making it less accessible for smaller businesses
- Implementing and migrating to an enterprise-level platform can be complex and time-consuming, requiring significant internal resources
- While powerful, the extensive features might lead to a steeper learning curve for new users or administrators.
Alternatives
- Competitors include Microsoft 365 with its governance features, offering a comprehensive suite of business tools and robust control mechanisms
- Smartsheet also provides work management and collaboration solutions with enterprise-grade governance capabilities
- Google Workspace Enterprise offers similar functionalities, emphasizing cloud-native collaboration and administrative controls.
Company Updates
Latest Events at Airtable
Newsroom - Airtable
Newsroom Here you'll find company updates, product announcements, and other important news. Top Stories
View sourceAutomatically creating and updating new tables based on a record ...
Aug 18, 2017 ... https://airtable.com/shrjGqvhzDrHvPdLd. So you'll notice that in the main dataset, the first three rows have already been assigned “fruit ...
View sourceAirtable plans overview
Jul 3, 2025 ... Business plans · 125000 records per base (125000 records per table max will also hit base record limit) · Unlimited API calls per workspace per ...
View sourceWelcome | Airtable Community
Name: Maddie Company/Role: Sr. Community Program Manager, Airtable Favorite ... Introducing the AI-Native AirtableNews. Hey everyone, I'm Alon Bartur, I ...
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