Airbnb's target audience is twofold: travelers and hosts. For travelers, the audience includes individuals, couples, families, and business travelers looking for a variety of accommodation options ranging from budget-friendly rooms to luxury villas. This group values unique experiences, local immersion, and often seeks more personalized service than traditional hotels offer. For hosts, the target audience consists of homeowners, apartment renters (where allowed), and property managers who want to earn income by renting out their spaces. They are seeking a platform that provides marketing, booking management, and payment processing services, along with some level of protection and insurance.