Airbnb's target audience encompasses global travelers of all ages, from Gen Z to Baby Boomers, who are open to alternative accommodation options beyond traditional hotels. This includes individuals, couples, families, and groups looking for short-term or extended stays. On the supply side, the target audience comprises property owners, renters, and professional hosts who have spare capacity or dedicated properties they wish to rent out, ranging from single rooms to entire homes, unique stays like treehouses or castles, and even boutique hotels. The platform particularly appeals to those seeking localized experiences, unique stays, or more affordable/flexible options than conventional lodging. Geographically, their target audience is global, with significant penetration in major tourist destinations and urban centers, but also expanding into more rural and niche travel markets.