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Airbnb, Inc. Target Audience
Airbnb targets a broad audience of travelers seeking alternatives to traditional lodging, including families, couples, solo adventurers, and business travelers. They cater to budget-conscious and luxury travelers alike, emphasizing unique accommodations and local experiences.
User Segments
Airbnb, Inc. Geographic Distribution
Airbnb's largest market is the United States, followed by France. Other key markets include Canada, the United Kingdom, and Australia.
Top Countries
United States
France
Canada
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Airbnb caters to a mix of household sizes, with a significant portion being couples and small families. The income levels vary, with a large segment falling within the medium-income bracket.
Employment Status
Income Distribution
Education Level
Airbnb, Inc. Behavior Analysis
Behavior Profile
Device Breakdown
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