Top Marketing Strategies for Braavo Capital

Braavo Capital User Persona

Name:

Emily Chen

Age :

32

Gender :

Female

Occupation :

Founder & CEO

Industry :

Mobile Gaming

Education :

MBA, Stanford University

Preferred platforms

GOALS

• Secure Series B funding to fuel user acquisition and expand into new game genres
• Build a high-performing team by attracting top talent and fostering a positive company culture
• Achieve profitability and a sustainable business model for long-term success in the competitive mobile gaming market

Frustrations

• Struggling to compete for user acquisition with larger, well-funded gaming companies
• Difficulty in accurately measuring the ROI of different marketing campaigns
• Facing challenges in retaining users long-term and combating churn

Name:

David Kim

Age :

28

Gender :

Male

Occupation :

Head of Growth

Industry :

Fitness & Wellness

Education :

B.S. Computer Science, University of California, Berkeley

Preferred platforms

GOALS

• Increase app downloads and daily active users through targeted marketing campaigns
• Improve user onboarding and reduce churn rate within the first 30 days
• Optimize in-app subscription conversion rates to drive recurring revenue

Frustrations

• Limited budget for experimenting with new user acquisition channels
• Difficulty in personalizing the user experience due to limited data
• A lack of clear benchmarks and industry best practices for subscription app growth

Name:

Sarah Patel

Age :

40

Gender :

Female

Occupation :

VP of Finance

Industry :

Subscription Box Service

Education :

CPA, Masters in Finance

Preferred platforms

GOALS

• Secure non-dilutive funding to invest in inventory and logistics infrastructure
• Gain deeper insights into customer lifetime value and cohort analysis
• Streamline financial reporting and forecasting processes to improve operational efficiency

Frustrations

• Limited access to traditional bank loans due to the perceived risk of the subscription box industry
• Difficulty in accessing and analyzing granular financial data for data-driven decision-making
• Challenges in managing cash flow effectively due to the subscription-based revenue model

Braavo Capital Geographic and Demographic Insights

Geographic Insights: Braavo Capital's primary market is the US, followed by China and India, reflecting the global distribution of mobile app developers and users.

Demographic Insights: Braavo Capital's target audience consists mainly of males aged 25-34, highlighting the demographics of app developers and entrepreneurs.

Braavo Capital Socio-economic Profile

Household and Income Insights: The target audience falls largely within the middle-income bracket and typically lives in households of 2-4 people, reflecting a mix of aspiring and established professionals.

Educational and Employment Insights: Braavo Capital primarily targets users in full-time work or who are business owners, with a university or college education, reflecting their focus on established app businesses.

Braavo Capital Behavioral Insights

Interest-Based Insights: Braavo Capital's target audience shows interest in technology, mobile gaming, startups, venture capital, finance, marketing, and SaaS, aligning with their services.

Technology and Social Media Usage: Users prefer desktop devices and engage with professional platforms like LinkedIn and Twitter, indicating a business-oriented approach.

Braavo Capital Top Competitors