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AIMSET (All India Medical Scholarship Entrance Test) Target Audience
User Segments
Age: 17
Gender: Female
Occupation: Student
Education: High School
Age: 18
Gender: Male
Occupation: Student
Education: High School
Age: 17
Gender: Female
Occupation: Student
Education: High School
Priya Sharma
Age: 17
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: YouTubeInstagramFacebook
Goals
- To clear the NEET exam with a high score and secure admission into a government medical college
- To obtain a full scholarship from AIMSET to cover tuition fees and other educational expenses
- To fulfill my family's dream of having a doctor in the family and provide a better future for them.
Pain Points
- Lack of access to high-quality coaching and study materials due to financial constraints
- Overwhelming pressure from family and societal expectations to succeed in NEET
- Limited resources for personal development and extracurricular activities due to academic focus.
AIMSET (All India Medical Scholarship Entrance Test) Geographic Distribution
Primarily focused on the Indian market with strong national presence. Also facilitates MBBS study abroad in Ukraine, Kazakhstan, and Armenia.
Top Countries
India
92.5%
Ukraine
2.5%
Kazakhstan
2%
Armenia
1.5%
Other
1.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The target audience largely comes from economically weaker backgrounds, typically residing in larger households.
Employment Status
Income Distribution
Education Level
AIMSET (All India Medical Scholarship Entrance Test) Behavior Analysis
Behavior Profile
Competitive Exam Preparation
Online Learning
Career Counseling
YouTube Usage
Instagram Usage
WhatsApp Usage
Information Seeking
Decision-making Parental Involvement
Mobile-First User
Entrance Test Takers
Social Media Engagement
Future Planning
Academic Ambition
Online Application
Researching Colleges
Seeking Guidance
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