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The target audience is two-fold: (1) Students in India aspiring for careers in medicine and paramedical fields and seeking scholarships for financial assistance. (2) Medical and paramedical institutes across India that are looking to attract and enroll meritorious students, particularly those from economically weaker sections, through a merit-based scholarship program.
AIMSET's primary market is India, capturing a significant majority of users, followed by a marginal presence in neighboring South Asian countries and the UAE.
India
Nepal
Bangladesh
Sri Lanka
United Arab Emirates
Primary age group concentration shows strong presence in:
31-35
Most active age range
AIMSET's target users primarily come from low to medium-income households with family sizes of 3-4 members, highlighting their need for financial assistance.
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