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Major Markets
India
Ukraine
KazakhstanKey Competitors
Select a competitor
BYJU'S
Vedantu
Aakash Institute
Top Marketing Channels
BYJU'S
- Digital Marketing
- Examples: Google Ads, Social Media Ads, Influencer Marketing
- Campaigns: BYJU'S Tuition Centre launch, BYJU'S NEET Prep, Scholarship Test Campaigns
- Content Marketing
- Examples: Educational blogs, YouTube tutorials, E-books
- Campaigns: Learn with BYJU'S, Master your Concepts, Exam Strategy Series
- Partnerships & Sponsorships
- Examples: Cricket team sponsorships, TV show integrations, Educational events
- Campaigns: BYJU'S India Cricket Team Sponsor, KBC powered by BYJU'S, National Scholarship Exam
Top Sales Channels
- Direct Sales
- In-home counseling, School outreach programs, Educational fairs
- Free Home Demo, School Workshop Series, Admission Guidance Seminars
- Online Sales Portal
- Website subscriptions, App-based course purchases, Live chat support
- Limited Time Discounts, Early Bird Offers, Referral Programs
- Call Centers/Tele-sales
- Outbound sales calls, Inbound query handling, Follow-up calls
- Personalized Course Recommendation, Post-demo Follow-up, Scholarship Application Assistance
AIMSET (All India Medical Scholarship Entrance Test) SWOT Analysis
Strengths
Strong brand recognition
Extensive digital presence
Wide range of courses and subjects
High production value content.
Weaknesses
High pricing for some courses
Customer service issues reported
Dependence on aggressive sales tactics
Over-reliance on celebrity endorsements.
Opportunities
Expansion into new international markets
Further diversification of course offerings (e.g.
vocational training)
Leveraging AI/ML for personalized learning paths.
Threats
Intense competition from other EdTechs
Regulatory scrutiny on online education
Data privacy concerns
Economic downturns affecting disposable income.
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