Top Marketing Strategies for AIMSET (All India Medical Scholarship Entrance Test)

AIMSET (All India Medical Scholarship Entrance Test) User Persona

Name:

Anika Sharma

Age :

18

Gender :

Female

Occupation :

Student

Industry :

Education

Education :

Higher Secondary Certificate (HSC)

Preferred platforms

GOALS

• Secure a good rank in NEET to get into a prestigious government medical college
• Secure a scholarship through AIMSET to financially support her medical education and relieve her parents' burden
• Gain admission into a reputable medical college in a metropolitan city for better exposure and career opportunities

Frustrations

• Feeling overwhelmed by the vast NEET syllabus and the pressure to excel
• Worried about the financial burden of medical education on her family
• Lack of proper guidance and mentorship for NEET preparation in her hometown

Name:

Rahul Kumar

Age :

17

Gender :

Male

Occupation :

Student

Industry :

Education

Education :

Higher Secondary Certificate (HSC)

Preferred platforms

GOALS

• Achieve a top rank in AIMSET to secure a full scholarship, enabling him to pursue his dream of becoming a cardiothoracic surgeon without any financial constraints
• Find the best coaching resources and study materials to enhance his preparation for both NEET and AIMSET
• Connect with mentors and peer groups online to gain valuable insights and guidance for the medical entrance exams

Frustrations

• Facing difficulty in accessing quality study materials and coaching due to financial limitations in his village
• Lack of awareness about available scholarships and financial aid programs for medical aspirants
• Feels isolated in his preparation journey due to limited access to technology and guidance

Name:

Priya Patel

Age :

19

Gender :

Female

Occupation :

Student (Repeater)

Industry :

Education

Education :

Higher Secondary Certificate (HSC)

Preferred platforms

GOALS

• Improve her previous NEET score significantly to secure admission in a government medical college
• Explore alternative scholarship options like AIMSET to fund her education as she missed out on some scholarships due to her age
• Join online study groups and forums to interact with peers, mentors, and toppers for motivation and guidance

Frustrations

• Dealing with the disappointment of not clearing NEET in the first attempt and the pressure to perform well this year
• Feeling demotivated and anxious about managing both her studies and the financial aspects of repeating a year
• Finding it challenging to stay updated with the latest exam patterns and syllabus changes

AIMSET (All India Medical Scholarship Entrance Test) Geographic and Demographic Insights

Geographic Insights: AIMSET's primary market is India, capturing a significant majority of users, followed by a marginal presence in neighboring South Asian countries and the UAE.

Demographic Insights: AIMSET's target audience predominantly falls within the 18-24 age group, with a slightly higher representation of males. The platform attracts a small percentage of users in older age brackets.

AIMSET (All India Medical Scholarship Entrance Test) Socio-economic Profile

Household and Income Insights: AIMSET's target users primarily come from low to medium-income households with family sizes of 3-4 members, highlighting their need for financial assistance.

Educational and Employment Insights: The majority of AIMSET's target users are students currently pursuing their higher secondary education, indicating a strong focus on pre-university test preparation.

AIMSET (All India Medical Scholarship Entrance Test) Behavioral Insights

Interest-Based Insights: AIMSET users show strong interest in competitive exams, career guidance, online learning resources, medical advancements, health awareness, and financial aid opportunities.

Technology and Social Media Usage: AIMSET's target audience is highly engaged on YouTube, Instagram, and Facebook, primarily using Android devices, indicating a tech-savvy user base.

AIMSET (All India Medical Scholarship Entrance Test) Top Competitors