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AIMSET positions itself as a crucial bridge for meritorious, economically disadvantaged students aspiring to medical and paramedical careers, offering scholarships and admission pathways through a single, national-level entrance test to a vast network of institutions.
Customer sentiment appears positive, as AIMSET addresses a critical need for financial aid in expensive medical education, particularly for economically weaker sections, and provides a clear pathway to higher education. The consistent awarding of scholarships over several years reinforces trust and perceived value among its target demographic.
AIMSET's core value proposition is providing access to affordable medical and paramedical education through scholarships for deserving students from economically weak backgrounds. It simplifies the admission process by connecting students with a vast network of colleges both domestically and internationally, reducing financial barriers and enabling career aspirations.
Offers crucial scholarships for medical/paramedical education.
Extensive network of 800+ partner colleges in India.
Supports students from economically weak backgrounds.
No explicit subscription model mentioned, primarily one-time fee.
Reliance on a single scholarship exam for value delivery.
Limited international college partnerships (only a few countries).
Expand international partnerships beyond current countries.
Introduce career counseling and mentorship programs.
Leverage digital marketing to reach more diverse students.
Competition from established coaching institutes and ed-techs.
Fluctuations in government policies for education and scholarships.
Economic downturns affecting family's ability to pay fees/fees to apply.
Primarily focused on the Indian market with strong national presence. Also facilitates MBBS study abroad in Ukraine, Kazakhstan, and Armenia.
India
92.5% market share
Ukraine
2.5% market share
Kazakhstan
2% market share
Armenia
1.5% market share
Other
1.5% market share
17-18 years
Male • Female
India
17-18 years
Male • Female
India
35-55 years
Male • Female
India
17-20 years
Male • Female
India • Ukraine • Kazakhstan • Armenia
18-24 years
Male • Female
India
Data shown in percentage (%) of usage across platforms
Create an interactive ROI calculator on the AIMSET website that allows prospective students and their parents to estimate the potential financial return on investment from securing a scholarship and attending a partner institution. This tool can demonstrate the long-term value of AIMSET scholarships in terms of reduced tuition costs and increased earning potential post-graduation, helping to justify the application fee.
Learn moreDevelop a comprehensive buyer's guide that educates aspiring medical students and their parents about the landscape of medical and paramedical education, including the various courses available, the benefits of studying in India and abroad, and the importance of scholarships. This guide will position AIMSET as a trusted resource and highlight the advantages of participating in the scholarship program.
Learn moreEncourage past AIMSET scholarship recipients to share their success stories, testimonials, and experiences through videos, written posts, or social media content. Featuring this UGC prominently on the AIMSET website and social media channels builds trust and credibility by showcasing the real-world impact of the scholarship program on students from economically weak backgrounds.
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