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Executive Summary
AIMSET (All India Medical Scholarship Entrance Test) is a national-level scholarship program provided by the Aimset Educational Foundation, a registered organization under the Ministry of Corporate Affairs India. AIMSET conducts an online, merit-based scholarship examination annually for students aspiring to study in MBBS, BAMS, BHMS, BDS, B. Pharma, B.Sc. Bio-Tech, B.Sc. Agriculture, B.Sc. Nursing, Paramedical, B.P.T, B.M.L.T, M.Sc., Pharma courses, among others. The scholarship aims to support meritorious and deserving students from economically weak backgrounds by providing financial assistance for tuition fees and other educational expenses. Successful candidates gain admission with scholarship benefits to a network of government-approved colleges and universities in India. AIMSET also facilitates opportunities for studying medicine abroad with tuition fee waivers at participating institutions.
Industries
Major Markets
India
Nepal
BangladeshAIMSET Top Products
Brand Positioning
AIMSET is positioned as a national-level scholarship program in India that supports meritorious students from economically weaker backgrounds pursuing medical and paramedical education by providing financial assistance and access to a network of affiliated colleges.
Customer Sentiments
Customer sentiment is likely positive among scholarship recipients, as AIMSET provides crucial financial assistance; however, broader sentiment might be neutral due to limited brand awareness among the wider target audience of NEET aspirants.
AIMSET Key Value Propositions
AIMSET offers financial assistance through merit-based scholarships to aspiring medical and paramedical students from economically disadvantaged backgrounds, facilitating access to quality education and a brighter future. It connects deserving students with a network of government-approved colleges and universities, both in India and abroad, making higher education more attainable.
AIMSET SWOT Analysis
Strengths
Focus on medical and paramedical education.
Provides financial assistance to deserving students.
Network of participating institutes.
Weaknesses
Limited brand awareness.
Reliance on online platform.
Geographic concentration in India.
Opportunities
Expanding scholarship programs to other fields.
Partnerships with more colleges and universities.
Increasing online presence and accessibility.
Threats
Increasing competition from other scholarship programs.
Changes in government regulations and policies.
Economic fluctuations affecting funding.
The industry or domain of AIMSET is primarily in medical and paramedical education scholarships. It operates within the broader educational sector, focusing specifically on providing financial aid to students pursuing careers in healthcare and related fields. This includes MBBS, BDS, BAMS, BHMS, nursing, pharmacy, and various allied health sciences. AIMSET also bridges the gap between deserving students and affiliated educational institutions, including medical, dental, and other healthcare-related colleges and universities, both within India and abroad. It facilitates access to education for students from economically weaker backgrounds, promoting inclusivity and diversity within the healthcare industry.
Market Growth Stage
Pace of Market Growth
AIMSET Target Audience
Geographic Insights
AIMSET primarily targets students in India (95.0%) due to its origin and scholarship focus, with a small percentage in Nepal (2.0%), Bangladesh(1.5%), Sri Lanka (1.0%), and UAE(0.5%).
Top Countries
India
95% market share
Nepal
2% market share
Bangladesh
1.5% market share
Sri Lanka
1% market share
UAE
0.5% market share
AIMSET Audience Segments
The primary target audience for AIMSET consists of students in India who are either currently in 12th grade with a science background or have already passed 12th grade and are NEET (National Eligibility cum Entrance Test) aspirants. These students are interested in pursuing undergraduate and postgraduate courses in the medical, dental, Ayurvedic, homeopathic, pharmaceutical, biotechnology, agricultural, nursing, paramedical, and physiotherapy fields. They are seeking financial assistance through scholarships to fund their education in both government and private colleges. The secondary target audience includes the parents or guardians of these students who are also interested in finding affordable education options for their children. AIMSET also targets participating institutes, including government and private medical, dental and other allied health colleges and universities, and abroad universities.
Aspiring Med Student (Low Income)
17-19 years
Male • Female
India
Ambitious NEET Aspirant (Middle Income)
17-20 years
Male • Female
India
International Med School Hopeful (Low Income)
18-22 years
Male • Female
India
Gap Year Med Student (Low Income)
19-25 years
Male • Female
India
Concerned Parent (Low Income)
35-55 years
Male • Female
India
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor AIMSET
Interactive ROI Calculator
Create an interactive ROI calculator on the AIMSET website where prospective students and their parents can estimate the potential return on investment of participating in the scholarship program. This will help demonstrate the financial benefits of AIMSET and encourage more students to apply, by showcasing potential tuition savings and career opportunities post-graduation.
Learn morePersonalized User Onboarding
Implement a personalized onboarding process for students registering for the AIMSET scholarship, tailoring the experience based on their academic background (12th grade or NEET aspirant) and intended field of study (MBBS, B.Pharma, etc.). This targeted approach ensures relevant information and resources are highlighted, increasing engagement and application completion rates.
Learn moreReferral Contest
Launch a referral contest where current AIMSET applicants or scholarship recipients can refer their friends and classmates to participate in the program. Offer attractive incentives like bonus study materials, gift cards, or even increased scholarship amounts for successful referrals, boosting application numbers and brand awareness through word-of-mouth.
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