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AFFiNE Target Audience

User Segments

Age: 19

Gender: Female

Occupation: University Student

Education: High School Diploma

Age: 23

Gender: Male

Occupation: Research Assistant

Education: Bachelor's Degree, Biology

Age: 17

Gender: Female

Occupation: High School Student

Education: High School

Sarah Chen

Sarah Chen

Age: 19
Gender: Female
Occupation: University Student
Education: High School Diploma
Industry: Education
Channels: YouTubeInstagramTikTok

Goals

  • Achieve excellent grades in all her courses
  • Effectively manage time between studies, extracurriculars, and social life
  • Develop strong research and writing skills for future academic pursuits.

Pain Points

  • Struggling to keep track of multiple assignments and deadlines
  • Feeling overwhelmed by the sheer volume of information for research papers
  • Difficulty in organizing notes efficiently for exam preparation.

AFFiNE Geographic Distribution

The US and India are key markets for AFFiNE, indicating significant user bases in developed and emerging economies. This suggests a global reach with strong engagement in tech-savvy regions.

Top Countries

United States flag

United States

25.5%
India flag

India

15%
United Kingdom flag

United Kingdom

8%
Canada flag

Canada

6.5%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are predominantly from medium-income households of 2-4 members, suggesting a broad appeal to professionals and families seeking organizational tools.

Employment Status

Income Distribution

Education Level

AFFiNE Behavior Analysis

Behavior Profile

Efficiency
Organization
Planning
Decision-Making
Customization
Time-Saving
Problem-Solving
Productivity Hacks
Personal Development
Online Learning
Information Management
Collaborative Work
Content Creation
Research
Project Management
Digital Tools
Social Media Engagement
Cross-Platform Usage
AI Features
Community Support

Device Breakdown

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