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Amber Interiors is a full-service interior design firm founded by Amber Lewis, based in Los Angeles, California. Specializing in a "California cool" aesthetic, they offer services ranging from ground-up builds and renovations to furniture selection and decor. The firm caters to both residential and commercial clients, boasting a team of experienced designers and a strong portfolio of completed projects.
Company : Amber Interiors
Industry : Interior DesignHome DecorLuxury Design
Amber Interiors Key Value propositions
Amber Interiors Latest news
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Woven Coffee Table | Shoppe Amber Interiors
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Amber Interiors SWOT Analysis
Strengths
Strong brand recognitionSignature "California Cool" styleExperienced design team
Weaknesses
Premium pricing may limit accessibilityGeographic concentration in CaliforniaDependence on high-end market
Opportunities
Expand service offerings (e.g., product lines)Increase digital marketing effortsCollaborate with influencers and brands
Threats
Economic downturn impacting luxury spendingIncreased competition in the interior design marketChanging design trends
Top Marketing Strategies for Amber Interiors
Amber Interiors User Persona
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GOALS
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Amber Interiors Geographic and Demographic Insights
Geographic Insights: Amber Interiors' primary market is the US, with a strong focus on California. However, they also attract international clients, particularly from Canada, UK, and Australia.
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
United Arab Emirates
1%
Demographic Insights: Amber Interiors primarily targets females aged 35-44 with a strong interest in interior design. The brand also appeals to a significant portion of males and a wider age range within the affluent demographic.
Amber Interiors Socio-economic Profile
Household and Income Insights: Amber Interiors' clientele typically consists of high-income households with 3-4 members, reflecting their focus on affluent families and individuals.
Educational and Employment Insights: Amber Interiors' target audience comprises highly educated individuals, primarily employed full-time or as business owners, indicating affluence and career-driven lifestyles.
Amber Interiors Behavioral Insights
Interest-Based Insights: The target audience displays interests in areas reflecting a sophisticated lifestyle, including travel, design, architecture, real estate, and fine dining.
Technology and Social Media Usage: Clients are tech-savvy, active on visual platforms like Instagram and YouTube, reflecting their engagement with design trends and online content.
Amber Interiors Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Studio McGee | 25.5% | Interior Design, Home Decor, E-commerce |
Emily Henderson Design | 20% | Interior Design, Styling, Media |
Sarah Sherman Samuel | 18.5% | Interior Design, Product Design, Lifestyle |