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Amber Interiors Design Studio Target Audience

The target audience for Amber Interiors Design Studio consists of high-end residential and boutique commercial clients seeking comprehensive interior design services. This includes individuals looking to design or renovate their homes, as well as businesses aiming to create aesthetically pleasing and functional spaces. Geographically, their target audience spans the United States, including California, New York, Texas, and Montana, and extends worldwide. They are targeting clients interested in a California-inspired, eclectic design aesthetic and who value a collaborative approach with architects and builders throughout the design process. Furthermore, the target audience includes followers of Amber Lewis's design aesthetic through social media and those interested in purchasing items from her retail outlet, Shoppe Amber Interiors, and collaborative collections.

User Segments

Age: 42

Gender: Female

Occupation: Senior Financial Analyst & Real Estate Investor Partnering with her husband, a real estate developer, to buy properties, flip, and design from the ground up, all while handling a demanding job with the big four accounting firm Ernst and Young, LLC; and managing their own personal investment portfolio. Olivia is also passionate about finding unique decor that is both visually stunning and environmentally conscious, often scouring antique stores and markets for one-of-a-kind items that minimize her carbon footprint. As a mother of two, Olivia seeks to balance her professional aspirations with creating a nurturing and aesthetically pleasing home environment. She juggles the responsibilities of project management, financial oversight, and family care, often seeking inspiration from design books and online resources to ensure her living spaces are as functional as they are fashionable, which is also reflective of her personal values as a woman, wife, mother, and professional.. Her current design mission is to design the perfect luxury home for her family to enjoy the fruits of their labor and investments through property development as a lifestyle business that compliments her full-time career and values centered around the environment, design, and financial security.. Olivia often faces the challenge of sourcing sustainable materials and finding artisans who share her commitment to ethical practices, while also adhering to budget constraints. She aims to integrate smart home technology seamlessly into her design, improving energy efficiency and enhancing the comfort of her family, who are very important to her personal and professional life, acting as her driving force to succeed in the investment space of property and interior design, to add to the financial security and enjoyment of her family lifestyle. This pursuit requires her to stay updated with the latest trends in interior design and construction, all while negotiating favorable deals with suppliers and subcontractors. Olivia’s overarching goal is to create a home that embodies her values, reflects her family’s story, and minimizes environmental impact without compromising on luxury or style. Olivia is driven by the desire to achieve a harmonious balance between personal values, professional success, and family life, making mindful choices in her design process to reflect her commitment to sustainability and ethical consumption. Olivia is at the intersection of finance, design, and real estate, always looking to leverage her skills and resources to contribute positively to her community and to inspire others to live more consciously and beautifully. As a woman leading in finance, she is also passionate about promoting female empowerment and supporting businesses with strong social and environmental missions, aligning her investments and design choices with these values.

Education: Master's Degree, Business Administration

Age: 38

Gender: Female

Occupation: Boutique Owner, Residential Real Estate Investor & Marketing Manager Partnering with her husband, a licensed real estate agent, Sophia is constantly looking to add value to the properties they help clients buy and sell. She's also been known to buy properties, completely remodel them, stage them, and then sell for a profit, all while handling a demanding marketing job at a leading residential development firm. Sophia is passionate about design and creating beautiful, functional homes and businesses. She loves to travel and find unique items for her personal home, office, and vacation rentals that create a positive and lasting impact. As a wife and mother of three young children, Sophia often juggles many responsibilities and strives for balance in her personal and professional life. She is often looking for design solutions and partners that can make her business projects as easy, impactful, and streamlined as possible. She leverages Amber Interiors' retail outlet, Shoppe Amber Interiors, and collaborative collections to give all her investments a unique California-inspired, eclectic design aesthetic. Sophia's overarching goal is to create beautiful spaces for her family, clients, and community through her professional work, marketing, and personal real estate investments by continuing to find unique properties and add value through thoughtful, high-end design, as a way to create income streams for her family lifestyle. By being in the know with new design trends and combining them with timeless and modern design features, Sophia has become a reliable resource for her friends, family, clients, and community when it comes to all things real estate design! Sophia is always looking for innovative and sustainable design solutions that reflect her values of environmental responsibility and mindful living, continuing her education and expanding her expertise to offer holistic and mindful design solutions to her family, friends, clients, and community.

Education: Bachelor's Degree, Marketing

Age: 48

Gender: Female

Occupation: Executive, Angel Investor & Real Estate Investor Isabella is passionate about tech and investing and manages an impressive portfolio of investments that have spun out of companies like Google, Apple, and Meta. She leverages her high-tech salary to design luxurious ground-up developments in the most affluent neighborhoods in the US and design and resell them at a high profit. As a sophisticated woman in tech, Isabella is committed to creating an elegant and modern living space for herself and her family, and an impressive home to impress her colleagues and family. She values innovation, sustainability, and functionality in her design choices, seeking to integrate the latest smart home technologies and eco-friendly materials, while impressing her friends with her discerning design style. Isabella believes in creating a luxurious and low-impact lifestyle and focuses on tech that will support her and her family's needs, and real estate design to leverage properties and passive income, and to serve as her retirement fund! Isabella juggles multiple professional and personal responsibilities and is constantly on the lookout for design solutions and partners that can make her business projects as easy, impactful, and streamlined as possible. Isabella continues to look for properties to re-develop and is expanding her real estate investment interests to secondary markets, like Austin, TX, and Miami, FL. Isabella's overarching goal is to continue diversifying her investment portfolio and create a legacy of financial security and community impact. She believes that thoughtful and sustainable design can transform communities, improving the quality of life for generations to come, ensuring that design is at the core of her wealth management strategies! By leveraging her tech, investment, and real estate acumen, she supports causes related to education and environmental conservation, making thoughtful choices in her design process to reflect her commitment to sustainability and ethical consumption and to give back to her community through the success of her high-tech and real estate ventures!

Education: Master's Degree, Architecture

Olivia Harrison

Olivia Harrison

Age: 42
Gender: Female
Occupation: Senior Financial Analyst & Real Estate Investor Partnering with her husband, a real estate developer, to buy properties, flip, and design from the ground up, all while handling a demanding job with the big four accounting firm Ernst and Young, LLC; and managing their own personal investment portfolio. Olivia is also passionate about finding unique decor that is both visually stunning and environmentally conscious, often scouring antique stores and markets for one-of-a-kind items that minimize her carbon footprint. As a mother of two, Olivia seeks to balance her professional aspirations with creating a nurturing and aesthetically pleasing home environment. She juggles the responsibilities of project management, financial oversight, and family care, often seeking inspiration from design books and online resources to ensure her living spaces are as functional as they are fashionable, which is also reflective of her personal values as a woman, wife, mother, and professional.. Her current design mission is to design the perfect luxury home for her family to enjoy the fruits of their labor and investments through property development as a lifestyle business that compliments her full-time career and values centered around the environment, design, and financial security.. Olivia often faces the challenge of sourcing sustainable materials and finding artisans who share her commitment to ethical practices, while also adhering to budget constraints. She aims to integrate smart home technology seamlessly into her design, improving energy efficiency and enhancing the comfort of her family, who are very important to her personal and professional life, acting as her driving force to succeed in the investment space of property and interior design, to add to the financial security and enjoyment of her family lifestyle. This pursuit requires her to stay updated with the latest trends in interior design and construction, all while negotiating favorable deals with suppliers and subcontractors. Olivia’s overarching goal is to create a home that embodies her values, reflects her family’s story, and minimizes environmental impact without compromising on luxury or style. Olivia is driven by the desire to achieve a harmonious balance between personal values, professional success, and family life, making mindful choices in her design process to reflect her commitment to sustainability and ethical consumption. Olivia is at the intersection of finance, design, and real estate, always looking to leverage her skills and resources to contribute positively to her community and to inspire others to live more consciously and beautifully. As a woman leading in finance, she is also passionate about promoting female empowerment and supporting businesses with strong social and environmental missions, aligning her investments and design choices with these values.
Education: Master's Degree, Business Administration
Industry: Finance
Channels: InstagramPinterestFacebook

Goals

  • Create a stylish and functional home that reflects my personal taste and values
  • Find a design partner who can handle all aspects of the renovation, from concept to completion
  • Discover unique and high-quality pieces that stand the test of time.

Pain Points

  • Difficulty visualizing the final design outcome
  • Struggling to find reliable contractors and manage the renovation process
  • Balancing personal style with functional living space.

Amber Interiors Design Studio Geographic Distribution

The primary market is the United States (70.0%), with a significant presence in California. Other key markets include the United Kingdom (10.0%), Canada (7.0%), Australia (6.0%), and the United Arab Emirates (4.0%).

Top Countries

United States flag

United States

70%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

7%
Australia flag

Australia

6%
United Arab Emirates flag

United Arab Emirates

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2 (35%) or 3-4 (40%) people and have a high income (60%).

Employment Status

Income Distribution

Education Level

Amber Interiors Design Studio Behavior Analysis

Behavior Profile

Interior Design
Home Decor
California-inspired
Eclectic Design
Vintage Finds
Social Media Engagement
Instagram
Pinterest
Travel
Fashion
Art
Unique Pieces
Renovation
Comfort
Functionality

Device Breakdown

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