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Adomik is a SaaS platform that provides digital advertising analytics for publishers. It addresses the increasing complexity of managing digital advertising by aggregating revenue data from various sources (ad servers, SSPs, header bidding partners), harmonizing it, and providing actionable insights. The platform aims to bring transparency to the programmatic ecosystem and streamline the flow of revenue from buyers to publishers. Adomik offers solutions for revenue management, sales enablement, and data export, helping publishers to increase revenue, improve efficiency, and make data-driven decisions. Their solutions include tools for reporting, benchmarking, lead generation, and deal management.
Major Markets
Key Competitors
PubMatic
Magnite
PubMatic
Strong technology platform
Global presence
Established relationships with publishers and advertisers
Lower brand awareness compared to Google and Facebook
Dependence on third-party data
Complex pricing structure
Expansion into CTV advertising
Development of AI-powered solutions
Strategic acquisitions to broaden offerings
Increasing competition from larger ad tech companies
Changes in data privacy regulations
Economic downturn affecting ad spend
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