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Industry Landscape
The digital advertising industry is currently navigating a complex landscape marked by increasing data privacy regulations, the phasing out of third-party cookies, and the rise of alternative identity solutions. Programmatic advertising continues to be a dominant force, but publishers are seeking greater transparency and control over their revenue streams. AI and machine learning are playing an increasingly important role in optimizing ad campaigns and improving targeting. The focus is on efficient ad spend and delivering relevant, personalized experiences while respecting user privacy. [1][2]
Total Assets Under Management (AUM)
Digital Ad Spend in United States
~142.78 Billion USD
(8.9% CAGR)
- Growth in mobile advertising.
- Increasing adoption of programmatic advertising.
- Expansion of digital video advertising.
Total Addressable Market
315 Billion USD,
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Driven Advertising
AI-driven advertising is revolutionizing ad campaigns by enabling hyper-personalization, predictive analytics, and automated optimization, leading to increased ROI and improved user experiences in the digital advertising space.
Alternative Identity Solutions
The phasing out of third-party cookies is pushing the industry toward alternative identity solutions like contextual advertising and first-party data strategies to maintain effective targeting and personalization while respecting user privacy.
Blockchain in Advertising
Blockchain technology offers transparency and security in advertising transactions, helping to combat ad fraud, ensure brand safety, and build trust between advertisers and publishers within the digital advertising ecosystem.
Impactful Policy Frameworks
California Consumer Privacy Act (CCPA) 2018
The CCPA grants California consumers various rights regarding their personal data, including the right to know, the right to delete, and the right to opt-out of the sale of their personal information.
This regulation restricts the use of personal data for targeted advertising, pushing Adomik's clients to find solutions for privacy-compliant data collection and analysis, leading to the use of first-party data and contextual advertising.
General Data Protection Regulation (GDPR) 2018
The GDPR imposes strict rules on the processing of personal data of individuals within the EU, emphasizing consent, transparency, and data security.
This policy requires Adomik's clients to obtain explicit consent for data processing, impacting how publishers collect and utilize user data, leading to increased adoption of consent management platforms and privacy-enhancing technologies for digital advertising.
EU-US Data Privacy Framework 2022
The EU-US Data Privacy Framework aims to facilitate transatlantic data flows while ensuring adequate protection for personal data transferred between the EU and the United States.
This framework introduces new limitations on data transfers impacting Adomik's clients in the US market, requiring the adaptation of data handling practices to comply with the transatlantic data flow regulations, and potentially increasing the need for local data processing solutions.
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