Adams & Knight focuses on brands within the healthcare, financial services, and travel/lifestyle sectors. Their target audience includes companies that aim to improve people's lives in terms of health, wealth, and happiness. They likely target marketing decision-makers within these organizations who are seeking integrated marketing solutions to enhance their brand presence, generate leads, shift perceptions, and attract new customers. Given the agency's focus on collaboration and data-driven strategies, their target audience probably values partnership and measurable results. They appreciate creative storytelling and innovative marketing approaches that resonate with their specific customer base.