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Adams & Knight is an integrated marketing agency located in Avon, Connecticut, that specializes in serving brands within the healthcare, financial services, and travel/lifestyle industries. The agency emphasizes collaboration, data-driven insights, and creative storytelling to help clients achieve various marketing goals, including rebranding, lead generation, shifting global perceptions, and attracting new customers. Adams & Knight offers a range of capabilities including advertising, branding, content marketing, digital marketing, media (including podcasting), public relations, research/analytics, social media, strategic marketing, and video marketing. They pride themselves on working with clients that help others lead healthier, wealthier, and happier lives. They have also received industry recognition, including Telly Awards and Ad Club of CT awards, for their video and marketing work.

Major Markets

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Cohn & Wolfe

Ketchum

Top Marketing Channels

Cohn & Wolfe

  • Content Marketing
  • Examples: Blog posts, Case studies, Whitepapers
  • Campaigns: Thought Leadership Series, Brand Storytelling Campaigns, Digital Transformation Webinars
  • Social Media Marketing
  • Examples: Facebook, Instagram, LinkedIn
  • Campaigns: Social Media Engagement, Influencer Partnerships, Brand Awareness Campaigns
  • Digital Advertising
  • Examples: Google Ads, Bing Ads, Landing Pages
  • Campaigns: SEO Optimization, PPC Advertising, Content Distribution

Top Sales Channels

  • Direct Sales
  • Email marketing, Networking events, Industry conferences
  • Direct Outreach, Client Referrals, Partnership Programs
  • Consultative Selling
  • RFPs, Client meetings, Customized solutions
  • Proposal Development, Pitch Presentations, Contract Negotiations
  • Account Management
  • Client communication, Performance reports, Value-added services
  • Account Management, Upselling Services, Retention Strategies

Adams & Knight SWOT Analysis

Strengths

Strong brand reputation

Global network

Expertise in public relations

Weaknesses

High overhead costs

Bureaucratic structure

Slow decision-making

Opportunities

Expand into new geographic markets

Offer specialized services

Develop strategic partnerships

Threats

Intense competition

Economic downturns

Changing client preferences

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