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Active Path Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 45
Gender: Male
Occupation: University Professor
Education: Professional Degree, Education
Age: 28
Gender: Female
Occupation: Nurse Practitioner
Education: Master's Degree, Nursing
Sarah Chen
Goals
- Find effective, long-term relief for persistent anxiety and depression that traditional medications haven't fully addressed
- Maintain high performance at work and avoid burnout while managing mental health challenges
- Explore advanced, non-invasive treatments to improve overall well-being and regain a sense of normalcy in daily life.
Pain Points
- Dealing with the debilitating side effects of conventional antidepressants that impact daily functioning
- Difficulty finding mental health providers who understand and offer innovative treatment options beyond standard psychotherapy
- The persistent feeling of being overwhelmed and unable to fully engage in personal and professional activities due to mental health struggles.
Active Path Geographic Distribution
Active Path primarily serves Oregon and Washington, with minimal reach outside the US. Expansion opportunities exist regionally.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Likely target: medium-income households (2-4 members), able to cover costs, often via insurance or seeking effective treatment options.
Employment Status
Income Distribution
Education Level
Active Path Behavior Analysis
Behavior Profile
Device Breakdown
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