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Active Path Mental Health Target Audience
Active Path Mental Health targets adults (and adolescents 15+) in Oregon and Washington experiencing mental health conditions, primarily depression, anxiety, and OCD. Their audience includes individuals seeking alternative treatments like TMS (Transcranial Magnetic Stimulation) and Spravato (Esketamine) when traditional methods haven't provided adequate relief. They also cater to those interested in talk therapy and medication management. The target audience extends to family members and loved ones seeking resources and support for individuals struggling with mental health, and also specifically includes active military personnel, indicating a focus on addressing the unique mental health challenges faced by this group. Broadly, it seems Active Path aims to reach individuals open to proactive mental health care who may be exploring different treatment modalities to improve their well-being.
User Segments
Age: 42
Gender: Female
Occupation: Senior Project Manager
Education: Master's Degree, Business Administration
Age: 51
Gender: Male
Occupation: Clinical Psychologist
Education: Doctorate Degree, Psychology
Age: 37
Gender: Female
Occupation: High School Teacher
Education: Bachelor's Degree, Education
Sarah Chen
Goals
- Find effective treatment for anxiety without significant disruption to her work schedule
- Improve her overall well-being and reduce stress levels
- Develop healthy coping mechanisms for managing workplace pressures and achieving a better work-life balance.
Pain Points
- Difficulty balancing work and mental health needs
- Feeling overwhelmed by the demands of a high-pressure job
- Struggling to find the time for self-care and mental health appointments.
Active Path Mental Health Geographic Distribution
Active Path Mental Health primarily serves the Oregon and Washington markets. While there is potential for further US expansion, international markets are currently not a focus.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The average household size is between 1-2 people, with most users falling into the medium-income bracket, suggesting accessibility to mental health services with insurance or manageable out-of-pocket costs.
Employment Status
Income Distribution
Education Level
Active Path Mental Health Behavior Analysis
Behavior Profile
Device Breakdown
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