Jurassic Capital : Market and Competitor Analysis

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Jurassic Capital is a growth equity firm that invests in B2B SaaS companies in the Southeast US. The firm was founded by experienced operators who have a deep understanding of the B2B software market. Jurassic Capital provides capital and operational expertise to help its portfolio companies scale and achieve their full potential.

Company : Jurassic Capital

Industry : Venture CapitalPrivate EquityB2B SaaS

Major Markets

United States

Canada

United Kingdom

Key Competitors

Panoramic Ventures

Atlanta Ventures

Bull City Venture Partners

Jurassic Capital Key Value propositions

Growth Equity

B2B SaaS Expertise

Southeast US Focus

Operational Experience

Jurassic Capital Latest news

Jurassic Capital - B2B Software Investors

Jurassic Capital is a software-focused growth equity investor based in Durham, North Carolina.

Jurassic Capital | LinkedIn

Check out Jurassic Capital 's latest investment ChalkTalk! ... Listen (and subscribe!) here: https://lnkd.in ... Internet News. Durham, North Carolina. Corevist.

Blog 3 — Jurassic Capital - B2B Software Investors

Top 10 takeaways from Jurassic's Q4 Operating Advisor Town Hall. Read More ... NEWS · CONTACT · INVESTOR LOGIN · Email us to learn more. Subscribe to our email ...

Jurassic Capital reports on equity-backed businesses | Dennis ...

Oct 5, 2023 ... https://jurassiccapital.com/news/jurassic-capital-b2b-saas-benchmarks-report-2023 · Like · Reply. 1 Reaction. Chrissy Whitty.

Jurassic Capital SWOT Analysis

Strengths

Experienced team with operational expertiseStrong network in the Southeast US SaaS ecosystemFocus on a niche market with high growth potential

Weaknesses

Limited track record compared to established VC firmsGeographic focus could limit deal flowInvestment thesis dependent on the Southeast US SaaS market's continued growth

Opportunities

Expand investment thesis to include other high-growth sectorsLeverage network to attract co-investors for larger dealsDevelop a strong brand reputation as a leading Southeast US SaaS investor

Threats

Competition from other VC and PE firmsEconomic downturn could impact valuations and fundraisingChanges in technology or market trends could disrupt the B2B SaaS industry

Top Marketing Strategies for Jurassic Capital

Personalized User Onboarding

This strategy provides a tailored onboarding experience for each new client, helping them quickly understand the value of Jurassic Capital's services and fostering a strong relationship from the start. By making them feel valued and understood, Jurassic Capital can increase client satisfaction and retention.

Leveraged Reciprocity

By offering valuable resources like industry reports or expert advice in exchange for contact information, Jurassic Capital can generate high-quality leads from potential clients. This approach establishes Jurassic Capital as a thought leader and builds trust with potential clients, increasing the likelihood of successful investments.

Personalized Cold Email Outreach

This strategy involves crafting highly targeted emails to potential clients, highlighting the specific benefits that Jurassic Capital offers to their business. By demonstrating an understanding of their individual needs and challenges, Jurassic Capital can increase the chances of securing meetings and ultimately securing investments.

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Jurassic Capital User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

CEO

Industry :

B2B SaaS

Education :

MBA, Harvard Business School

Preferred platforms

GOALS

Secure Series B funding of $15 million to fuel product development and expand into new markets, specifically targeting the European market by Q4 2024
Build strategic partnerships with key players in the industry to enhance product offerings and reach a wider customer base, aiming to secure at least 2 major partnerships by the end of the fiscal year
Increase annual recurring revenue (ARR) by 70% year-over-year for the next three years, with a focus on expanding the customer lifetime value (CLTV) through upselling and cross-selling initiatives.

Frustrations

John faces intense competition in the rapidly evolving SaaS market and needs to constantly innovate to stay ahead
Hiring and retaining top engineering talent in a highly competitive job market is a constant challenge
Balancing the need for rapid growth with maintaining a sustainable financial model and achieving profitability is a delicate act.

Name:

Lisa Chen

Age :

38

Gender :

Female

Occupation :

CFO

Industry :

FinTech

Education :

Master of Science in Finance, Georgia Tech

Preferred platforms

GOALS

Secure a strategic investment from a firm with a strong track record of supporting FinTech companies to leverage their expertise and network in the industry
Improve the company's valuation by achieving key milestones, such as reaching $10 million ARR and securing major partnerships to attract larger funding rounds in the future
Streamline financial operations and implement robust financial planning and analysis (FP&A) processes to support rapid growth and ensure long-term financial sustainability.

Frustrations

Lisa finds it challenging to find investors who understand the complexities of the FinTech industry and the regulatory landscape
Attracting and retaining top financial talent in a competitive market, especially experienced professionals with a deep understanding of FinTech, is a constant struggle
Managing the company's cash flow effectively while investing in growth initiatives and navigating the ever-changing regulatory environment requires careful balance and planning.

Name:

David Rodriguez

Age :

45

Gender :

Male

Occupation :

VP of Sales

Industry :

Cybersecurity Software

Education :

Bachelor of Science in Marketing, University of Florida

Preferred platforms

GOALS

Expand the sales team by 300% within the next year to support the company's aggressive growth targets and penetrate new market segments
Implement a data-driven sales process and leverage sales automation tools to improve sales efficiency and increase lead conversion rates, aiming for a 20% increase in sales productivity
Build a strong sales culture that emphasizes collaboration, accountability, and continuous improvement, fostering a high-performing team focused on exceeding targets.

Frustrations

David faces a highly competitive talent market when recruiting experienced salespeople with a proven track record in cybersecurity software
The sales cycle for enterprise cybersecurity software can be long and complex, requiring extensive education and relationship building, which can slow down the sales process
Staying ahead of the constantly evolving cybersecurity threat landscape and effectively communicating the value proposition of the company's solutions to potential clients requires ongoing training and market awareness.

Jurassic Capital Geographic and Demographic Insights

Geographic Insights: Jurassic Capital's primary market is the United States, particularly the Southeast, which accounts for the majority of its target audience. They have a limited but growing presence in other developed markets like Canada, the UK, Germany, and Australia.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Germany
1.5%
Australia
1%

Demographic Insights: Jurassic Capital's target audience is primarily males aged between 35-54, reflecting the demographics of CEOs and high-level executives in the B2B SaaS industry.

Age Distribution

Gender Distribution

Jurassic Capital Socio-economic Profile

Household and Income Insights: The target audience predominantly falls within the high-income bracket, indicative of their executive positions, with a tendency towards established households of 3-4 members.

Educational and Employment Insights: Jurassic Capital's target users are highly educated, with a majority holding postgraduate degrees and employed full-time, primarily as CEOs or Business Owners.

Households Size

Income Distribution

Education Level

Employment Status

Jurassic Capital Behavioral Insights

Interest-Based Insights: The target audience enjoys golf, travel, fine dining, and stays updated on technology, investing, entrepreneurship, and M&A activities.

Technology and Social Media Usage: The target demographic prefers LinkedIn, YouTube, and Twitter, reflecting their professional interests. They primarily use desktops, followed by Android and iOS devices.

Interests

golftravelfine diningtechnologyinvestingentrepreneurshipmergers and acquisitions

Device Breakdown

Social Media Usage

Jurassic Capital Top Competitors

Competitor	Estimated market share	Top domains
Panoramic Ventures	20%	Venture Capital, Seed Funding, Technology Startups
Atlanta Ventures	15.5%	Venture Capital, Early-Stage Investments, B2B Software
Bull City Venture Partners	12.5%	Growth Equity, Software & Technology, Healthcare IT

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