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Association for Computing Machinery Target Audience

ACM's target audience spans a broad spectrum within the computing field, including students, academics, researchers, and industry professionals. The organization caters to individuals at all career stages, from those just starting their computing education to seasoned experts and thought leaders. ACM also targets educational institutions, corporations, and government bodies seeking to enhance their computing capabilities and provide learning and development opportunities for their constituents. Furthermore, ACM aims to engage with policymakers and the public to promote understanding and informed decision-making regarding technology and its societal impact.

User Segments

Age: 42

Gender: Male

Occupation: Senior Software Engineer

Education: Master's Degree, Computer Science

Age: 35

Gender: Female

Occupation: AI Researcher

Education: Doctorate Degree, Artificial Intelligence

Age: 48

Gender: Male

Occupation: Cybersecurity Manager

Education: Bachelor's Degree, Information Security

David Chen

David Chen

Age: 42
Gender: Male
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Industry: Software Development
Channels: LinkedInXReddit

Goals

  • Expand professional network and discover new career prospects to advance in the software development industry
  • Stay updated with the latest trends in software architecture and cloud computing through trusted resources
  • Contribute to open-source projects and gain recognition within the software development community.

Pain Points

  • Difficulty keeping up with the rapid pace of technological advancements
  • Struggling to find reliable and unbiased information sources
  • Limited opportunities for career advancement in current role.

Association for Computing Machinery Geographic Distribution

ACM's largest markets are the United States and India, reflecting significant tech and research communities. Other important markets include the UK, Canada and Germany, contributing to its global reach.

Top Countries

United States flag

United States

35%
India flag

India

20%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Germany flag

Germany

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

ACM's users predominantly live in smaller households (1-4 people) and have medium to high income levels, reflecting their professional status and investment in computing resources.

Employment Status

Income Distribution

Education Level

Association for Computing Machinery Behavior Analysis

Behavior Profile

Artificial Intelligence
Machine Learning
Software Development
Cybersecurity
Data Science
Cloud Computing
Open Source
Research Access
Career Development
Networking
Learning Resources
LinkedIn
YouTube
Desktop Usage
Android Usage

Device Breakdown

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