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About.me Target Audience

The target audience for About.me consists of freelancers, entrepreneurs, and side hustlers aiming to enhance their online presence and attract more clients. The platform focuses on individuals who want to professionally present themselves and their work through a single, easily shareable link. This includes people with diverse backgrounds, such as lawyers who are also musicians, life coaches who are massage therapists, and business consultants who are lifestyle bloggers. The service is designed for those who want to showcase their skills, background, and expertise in a simple and authentic way, making it easy for others to learn about them.

User Segments

Age: 32

Gender: Female

Occupation: Marketing Consultant & Graphic Designer Associate at a Consulting Agency, Side Hustle: Social Media Management for local business Owners, Influencer Marketing for upcoming brands, Web Development as a freelancer using wordpress for multiple clients, Search Engine Optimization with over 3 years experience with top tier tools, conversion strategies and A/B testing for lead generation, marketing funnel creation and campaign management with experience in project management, content creation, creative design, and market research in the marketing and advertising space with over 8 years experience in various marketing sectors, and working as a marketing agency executive. Highly skilled in project management and team leadership in a business management capacity. Proven ability to strategize solutions and successfully grow client revenue. Recognized for innovation and dedication to client satisfaction. Demonstrates advanced capabilities in utilizing data-driven insights to optimize marketing campaigns, and effectively managing digital media across various platforms. Also an experience in digital media planning, media buying and digital strategies including strategic partnerships with various media partners as a digital marketing executive at a agency in the marketing and advertising space. Highly skilled in web development, design software, Google tools, email campaign management. Also skilled in communication, strategic planning, project leadership and campaign execution. Certified in HubSpot marketing platform, Google Analytics and Google Adwords. Also have experience in using adobe photoshop, Adobe creative cloud and final cut pro for post production of marketing campaign creative design. Using webflow and squarespace as web development platforms. Very creative, always delivering creative and strategic solutions for the digital media space, and social media landscape. Also fluent in English, Mandarin and Cantonese, giving her a global reach for various projects. Have multiple personal and professional accolades, and have won several awards for her creativity, social media presence and influence and her strategic social media campaigns and marketing campaigns, especially in the field of marketing for start-ups in the tech space, and digital media advertising campaigns for the finance and accounting firms. Have published several article and is a influencer on the linkedin platform with over 50k+ followers. Her social media management side hustle specializes in strategic social media campaigns and creative content design solutions. Her web design company leverages search engine optimization, and digital media marketing campaigns to generate traffic. Her digital media marketing and campaign creation company uses email campaigns, creative designs and market research to optimize content for targeted traffic and increase business leads. Has developed a niche for helping business executives and high performing individuals build their brands through social media presence, digital campaigns and creative content design. Also well known in her community to mentor students and young professionals in building their brands and web presence. She also often guest speaks at digital media and social media workshops and is a social media advocate who is also a design consultant. She has worked as a business management consultant, marketing executive for fortune 500 companies, and works as a digital media executive for various digital marketing media firms. She has a passion for helping build people's brands, and growing revenue through lead generation, and is well known in the marketing and advertising industries for her creative marketing campaigns and digital media strategies. She is often invited as a guest speaker to share her insights and expertise on a variety of topics. Has won several awards on her innovative marketing campaigns, and her commitment to client satisfaction. She also has strong abilities in cross-functional collaboration and is an excellent team player, helping her to lead cross functional teams and projects to success. Has a proven record of driving client growth and exceeding expectations of client revenue and brand building success. Also highly sought out for her coaching and business mentoring.

Education: Master's Degree, Marketing

Age: 41

Gender: Male

Occupation: Independent Management Consultant

Education: Master's Degree, Business Administration

Age: 28

Gender: Male

Occupation: Graphic Designer & Full-Time Employee

Education: Bachelor's Degree, Graphic Design

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: Marketing Consultant & Graphic Designer Associate at a Consulting Agency, Side Hustle: Social Media Management for local business Owners, Influencer Marketing for upcoming brands, Web Development as a freelancer using wordpress for multiple clients, Search Engine Optimization with over 3 years experience with top tier tools, conversion strategies and A/B testing for lead generation, marketing funnel creation and campaign management with experience in project management, content creation, creative design, and market research in the marketing and advertising space with over 8 years experience in various marketing sectors, and working as a marketing agency executive. Highly skilled in project management and team leadership in a business management capacity. Proven ability to strategize solutions and successfully grow client revenue. Recognized for innovation and dedication to client satisfaction. Demonstrates advanced capabilities in utilizing data-driven insights to optimize marketing campaigns, and effectively managing digital media across various platforms. Also an experience in digital media planning, media buying and digital strategies including strategic partnerships with various media partners as a digital marketing executive at a agency in the marketing and advertising space. Highly skilled in web development, design software, Google tools, email campaign management. Also skilled in communication, strategic planning, project leadership and campaign execution. Certified in HubSpot marketing platform, Google Analytics and Google Adwords. Also have experience in using adobe photoshop, Adobe creative cloud and final cut pro for post production of marketing campaign creative design. Using webflow and squarespace as web development platforms. Very creative, always delivering creative and strategic solutions for the digital media space, and social media landscape. Also fluent in English, Mandarin and Cantonese, giving her a global reach for various projects. Have multiple personal and professional accolades, and have won several awards for her creativity, social media presence and influence and her strategic social media campaigns and marketing campaigns, especially in the field of marketing for start-ups in the tech space, and digital media advertising campaigns for the finance and accounting firms. Have published several article and is a influencer on the linkedin platform with over 50k+ followers. Her social media management side hustle specializes in strategic social media campaigns and creative content design solutions. Her web design company leverages search engine optimization, and digital media marketing campaigns to generate traffic. Her digital media marketing and campaign creation company uses email campaigns, creative designs and market research to optimize content for targeted traffic and increase business leads. Has developed a niche for helping business executives and high performing individuals build their brands through social media presence, digital campaigns and creative content design. Also well known in her community to mentor students and young professionals in building their brands and web presence. She also often guest speaks at digital media and social media workshops and is a social media advocate who is also a design consultant. She has worked as a business management consultant, marketing executive for fortune 500 companies, and works as a digital media executive for various digital marketing media firms. She has a passion for helping build people's brands, and growing revenue through lead generation, and is well known in the marketing and advertising industries for her creative marketing campaigns and digital media strategies. She is often invited as a guest speaker to share her insights and expertise on a variety of topics. Has won several awards on her innovative marketing campaigns, and her commitment to client satisfaction. She also has strong abilities in cross-functional collaboration and is an excellent team player, helping her to lead cross functional teams and projects to success. Has a proven record of driving client growth and exceeding expectations of client revenue and brand building success. Also highly sought out for her coaching and business mentoring.
Education: Master's Degree, Marketing
Industry: Marketing
Channels: LinkedInInstagramYouTube

Goals

  • Streamline her online presence by creating a single, professional hub that reflects all facets of her career and passions
  • Attract new clients and opportunities by effectively showcasing her unique skill set and experience in a visually appealing format
  • Enhance her personal brand and establish herself as a thought leader in both marketing and design industries.

Pain Points

  • Difficulty managing multiple online profiles
  • Struggling to showcase diverse skills and experiences effectively
  • Spending too much time updating information across different platforms.

About.me Geographic Distribution

The United States represents the largest market share, followed by the United Kingdom. Canada, Australia, and Germany also contribute significantly to About.me's user base.

Top Countries

United States flag

United States

40%
United Kingdom flag

United Kingdom

20%
Canada flag

Canada

12%
Australia flag

Australia

10%
Germany flag

Germany

8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users live in smaller households (1-2 people) and have a medium income level, which aligns with freelancers, entrepreneurs, and side hustlers. A notable portion also has a high income, suggesting the platform attracts established professionals as well.

Employment Status

Income Distribution

Education Level

About.me Behavior Analysis

Behavior Profile

Personal Branding
Online Marketing
Freelancing
Entrepreneurship
Social Media
Web Design
Professional Networking
Audience Growth
Lead Generation
Content Creation
Online Presence
Profile Management
Portfolio Building
Appointment Scheduling
Custom Domain

Device Breakdown

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