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about.me Target Audience
User Segments
Age: 26
Gender: Male
Occupation: Freelance Digital Marketing Strategist
Education: Bachelor's Degree, Marketing
Age: 29
Gender: Female
Occupation: Part-Time Graphic Designer & Illustrator
Education: Master's Degree, Fine Arts
Age: 32
Gender: Female
Occupation: Self-Employed Tech Consultant (Side Hustle)
Education: Master's Degree, Computer Science
Alex Chen
Goals
- Build a strong personal brand to attract high-value clients
- Streamline client acquisition and project management processes
- Continuously learn new digital marketing trends and technologies to stay competitive
Pain Points
- Difficulty in consistently showcasing diverse portfolio pieces to potential clients
- Time-consuming administrative tasks detracting from client work
- Finding effective ways to network and generate new leads without constant cold outreach
about.me Geographic Distribution
The US dominates about.me's market, followed by Canada and the UK, reflecting a strong presence in English-speaking, developed economies. Australia and India also show notable user bases.
Top Countries
United States
Canada
United Kingdom
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
A significant portion of users have medium incomes (60%) and live in 1-2 person households (55%), suggesting independent professionals or small families prioritizing personal branding.
Employment Status
Income Distribution
Education Level
about.me Behavior Analysis
Behavior Profile
Device Breakdown
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