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About.me is a personal website builder that provides users with a platform to create a simple, professional online presence. The platform offers various features, including customizable templates, domain connection, email signatures, lead capture tools, and integrations with Google services. About.me operates on a freemium model, offering both free and paid subscription plans.
Company : About.me
Industry : TechnologyOnline ServicesPersonal Branding
About.me Key Value propositions
About.me Latest news
about.me | your personal homepage
Freelancers and entrepreneurs use about.me to grow their audience and get more clients. · Create a page to present who you are and what you do in one link.
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About.me SWOT Analysis
Strengths
User-friendly interfaceCustomizable templates and featuresIntegrations with other platforms
Weaknesses
Limited design flexibilityReliance on the freemium modelCompetition from more established website builders
Opportunities
Expand into new markets and languagesPartner with businesses to offer team accountsDevelop more advanced features for specific professions
Threats
Changing trends in online brandingIncreased competition from free alternativesData privacy concerns
Top Marketing Strategies for About.me
About.me User Persona
Name:
Age :
Gender :
Occupation :
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Preferred platforms
GOALS
Frustrations
About.me Geographic and Demographic Insights
Geographic Insights: About.me's primary user base is in the United States, followed by India and the United Kingdom. This suggests a strong presence in English-speaking countries with a growing user base in emerging markets.
United States
60%
India
15%
United Kingdom
10%
Canada
5%
Australia
5%
Demographic Insights: About.me's target audience is primarily females aged 25-34, reflecting a demographic interested in career development and online presence.
About.me Socio-economic Profile
Household and Income Insights: About.me users commonly belong to households of 2-4 people with medium income levels, indicating a focus on affordability and value.
Educational and Employment Insights: The majority of About.me users are business owners or employed full-time with university-level education, demonstrating their professional needs and aspirations.
About.me Behavioral Insights
Interest-Based Insights: Users are interested in freelancing, entrepreneurship, and online business tools, reflecting a desire for professional growth and digital presence.
Technology and Social Media Usage: About.me users prefer desktop devices and engage heavily on visually-oriented platforms like Instagram and LinkedIn.
About.me Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Linktree | 45% | Social Media, Link Aggregation, Content Creation |
Carrd | 35% | Website Building, Landing Pages, Portfolio Creation |
Canva | 20% | Graphic Design, Content Creation, Branding |