about.me Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Linktree

Carrd

Top Marketing Channels

Linktree

Social Media Marketing
Examples: Instagram bio links, TikTok bio links, YouTube video descriptions
Campaigns: Creators' Spotlight Series, Linktree for Small Business, Unlock Your Audience

Content Marketing
Examples: Blog posts on digital marketing, Guides for content creators, Case studies of successful users
Campaigns: The Linktree Creator Handbook, Grow Your Brand with Linktree, Success Stories Showcase

Affiliate/Partnership Marketing
Examples: Collaborations with influencers, Partnerships with creator tools, Referral programs
Campaigns: Linktree Creator Program, Partner Ecosystem Initiative, Refer a Friend Bonus

Subscription Sales (Direct Website)
Linktree Pro subscription, Linktree Business plan, Linktree Enterprise solutions
Upgrade to Pro, Unlock More Features, Scale Your Business with Linktree

In-App Upselling
Prompts for Pro features, Notifications for analytics access, Suggestions for custom themes
Go Pro for Advanced Analytics, Customize Your Linktree, Elevate Your Brand

Dominant market share in link-in-bio

user-friendly interface

strong brand recognition

extensive integrations with social platforms.

Limited customization options in free tier

relies heavily on social media platforms

potential for feature bloat

perceived as less professional than a full website.

Expansion into e-commerce features

deeper integration with monetization tools

targeting niche creator communities

enhanced analytics for Pro users.

New competitors entering the 'link-in-bio' space

social media platforms introducing native link features

users seeking more comprehensive website builders

changing trends in content consumption.