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American Business Machines Target Audience
User Segments
Age: 42
Gender: Female
Occupation: IT Director
Education: Master's Degree, Information Technology
Age: 48
Gender: Male
Occupation: VP of Operations
Education: Master's Degree, Business Administration
Age: 36
Gender: Female
Occupation: Procurement Manager
Education: Bachelor's Degree, Supply Chain Management
Sarah Chen
Goals
- Ensure seamless and secure IT infrastructure operations for the entire organization
- Implement new technologies that enhance productivity and efficiency without compromising security
- Strategize and manage IT budgets effectively to maximize ROI on technology investments
Pain Points
- Dealing with outdated or incompatible hardware that hinders operational efficiency
- The constant threat of cyberattacks and data breaches requiring vigilant security measures
- Difficulty in finding and retaining skilled IT professionals to manage complex systems
American Business Machines Geographic Distribution
ABM's market is predominantly the US, specifically California. A very small fraction of users might be in neighboring North American countries or major English-speaking regions due to business connections.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
ABM's target users are typically medium to high-income earners, likely business owners or managers, often living in 2-4 person households, reflecting established professionals.
Employment Status
Income Distribution
Education Level
American Business Machines Behavior Analysis
Behavior Profile
Device Breakdown
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