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American Business Machines Target Audience
ABM's target audience encompasses businesses across diverse industries, including education, government, finance & accounting, legal, and commercial print shops. They focus on organizations ranging from startups to well-established enterprises needing hardware, IT services, print solutions, apparel services, and business phone systems. The target audience values reliable technology, efficient solutions, and comprehensive support to optimize their business operations. ABM also tailors its solutions to meet the specific needs of commercial print shops needing high-volume, high-quality printing solutions.
User Segments
Age: 42
Gender: Female
Occupation: Senior Accountant
Education: Bachelor's Degree, Accounting
Age: 48
Gender: Male
Occupation: IT Manager
Education: Associate Degree, Information Technology
Age: 39
Gender: Female
Occupation: Operations Director
Education: Bachelor's Degree, Business Administration
Sarah Miller
Goals
- Implement a robust IT infrastructure to ensure data security and compliance with financial regulations
- Streamline accounting processes by automating tasks and integrating different software systems
- Reduce operational costs by optimizing technology investments and improving efficiency
Pain Points
- Dealing with outdated technology that slows down accounting processes
- Difficulty in securing sensitive financial data from cyber threats
- Spending too much time on manual data entry and reconciliation
American Business Machines Geographic Distribution
ABM primarily operates in California, USA. The top markets are concentrated within the state, with a small percentage attributed to broader US interests and minimal international presence.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people and have medium to high income levels. This indicates that ABM's solutions target established professionals and businesses capable of investing in technology.
Employment Status
Income Distribution
Education Level
American Business Machines Behavior Analysis
Behavior Profile
Device Breakdown
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