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American Business Machines (ABM) is a technology and service provider specializing in office solutions, IT solutions, print services, and apparel services. They offer a range of products and services, including copiers, printers, scanners, wide format printers, production equipment, finishing machines, mailing solutions, IT services, hardware & management, security cameras, business phone systems, integrated solutions, and print shop services. They position themselves as a customer-service oriented company committed to honesty, integrity, and fairness, aiming to deliver complete customer satisfaction. ABM operates in multiple locations across California, offering local, personalized support, and aims to be a trusted partner for businesses seeking to optimize their technology infrastructure and streamline operations.

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Select a competitor

Xerox

Ricoh

Top Marketing Channels

Xerox

  • Digital Marketing
  • Examples: Xerox.com, Xerox YouTube Channel, Xerox LinkedIn
  • Campaigns: Xerox Workplace Solutions, Xerox Production Print, Xerox Managed Print Services
  • Events & Trade Shows
  • Examples: Print World Expo, Xerox Webinars, Targeted Mailers
  • Campaigns: Industry Trade Shows, Webinars on Printing Tech, Direct Mail Campaigns
  • Partner Marketing
  • Examples: Xerox Partner Portal, Dealer Locator, Partner Referral Bonus
  • Campaigns: Xerox Partner Program, Authorized Dealer Network, Referral Programs

Top Sales Channels

  • Direct Sales
  • Xerox Sales Reps, Enterprise Account Managers, Government Bids
  • Direct Sales Force, Major Account Programs, Government Sales
  • Channel Sales
  • Xerox Partner Network, VAR Agreements, Amazon Business
  • Authorized Resellers, Value Added Resellers (VARs), Online Marketplace
  • Online Sales
  • Xerox Online Shop, Website Lead Forms, Customer Support Upsells
  • Online Store, Lead Generation Programs, Customer Service Sales

American Business Machines SWOT Analysis

Strengths

Strong brand recognition

Wide product portfolio

Extensive global network

Weaknesses

High operational costs

Bureaucratic structure

Slow innovation cycle

Opportunities

Expand into emerging markets

Develop AI-powered solutions

Enhance cybersecurity offerings

Threats

Intense competition

Disruptive technologies

Economic downturns

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