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ABA Pathways Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Pediatric Nurse

Education: Master's Degree

Age: 45

Gender: Male

Occupation: Elementary School Principal

Education: Master's Degree

Age: 32

Gender: Female

Occupation: Social Worker

Education: Bachelor's Degree

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Pediatric Nurse
Education: Master's Degree
Industry: Healthcare
Channels: FacebookYouTubeInstagram

Goals

  • To ensure her child receives the best possible therapeutic interventions for developmental delays
  • To find resources and support networks that can help her navigate the complexities of her child's condition
  • To advocate effectively for her child's educational and social inclusion.

Pain Points

  • Difficulty in finding highly qualified and accessible therapists within her insurance network
  • The emotional and financial strain of managing her child's complex needs
  • Lack of consistent communication and coordination among different service providers.

ABA Pathways Geographic Distribution

Primarily serving the United States, with strong presence in Michigan, Georgia, and New Mexico. No current international operations indicated.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%
Germany flag

Germany

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target households are typically 3-6 members with medium to high income, indicating families seeking specialized care.

Employment Status

Income Distribution

Education Level

ABA Pathways Behavior Analysis

Behavior Profile

Parents
Guardians
Seeking Support
Online Communities
Healthcare Advocacy
Parenting
Education
Social Skills Development
Early Intervention
Quality Care
Facebook
YouTube
Instagram
LinkedIn
Desktop Usage
Mobile Usage
Information Seeking
Emotional Support
School Coordination
Family Activities

Device Breakdown

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