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ABA Pathways Target Audience
The target audience for ABA Pathways includes children and adolescents with Autism Spectrum Disorders (ASD), communication delays, and other developmental disabilities. Additionally, their families, caregivers, and educators also form a significant part of the target audience. The company caters to individuals needing Applied Behavior Analysis (ABA) therapy, speech and language pathology, occupational therapy, mental health services, and social skills training. Geographically, the target audience is located in Michigan, Georgia, and New Mexico, where ABA Pathways has service locations. They cater to both individuals seeking center-based and home-based services.
User Segments
Age: 38
Gender: Female
Occupation: Elementary School Teacher
Education: Bachelor's Degree, Education
Age: 45
Gender: Female
Occupation: Registered Nurse
Education: Associate Degree, Healthcare
Age: 32
Gender: Female
Occupation: Social Worker
Education: High School
Sarah Miller
Goals
- To find effective ABA therapy services to improve my child's communication skills and behavior
- To connect with a supportive community of parents facing similar challenges
- To gain a better understanding of my child's autism diagnosis and how to best support their development.
Pain Points
- Difficulty navigating insurance coverage for ABA therapy
- Feeling overwhelmed by the complexity of special needs resources
- Struggling to find time for self-care amidst caregiving responsibilities.
ABA Pathways Geographic Distribution
ABA Pathways primarily serves the United States, with a strong presence in Michigan, Georgia, and New Mexico. The majority of users are concentrated in these states due to the company's service locations.
Top Countries
United States
Canada
United Kingdom
Australia
Ireland
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 3-4 people, with a mix of medium and high-income families seeking quality care for their children's developmental needs.
Employment Status
Income Distribution
Education Level
ABA Pathways Behavior Analysis
Behavior Profile
Device Breakdown
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