Top Marketing Strategies for ABA Pathways

ABA Pathways User Persona

Name:

Sarah

Age :

34

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Special Education

Preferred platforms

GOALS

• Find an ABA therapy center for her 5-year-old son that is close to home and offers flexible scheduling options to fit her work schedule
• Research and understand different ABA therapy approaches to make informed decisions about her son's treatment plan
• Connect with other parents of autistic children for support and to share experiences and resources

Frustrations

• Managing her son's challenging behaviors at home and in public settings, which can be physically and emotionally draining
• Navigating the complex and often overwhelming world of autism diagnoses, treatment options, and insurance coverage
• Feeling isolated and judged by others who may not understand the realities of raising a child with autism

Name:

John

Age :

42

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Access evidence-based resources and information about ABA therapy to support his 8-year-old daughter's development
• Find ways to effectively communicate and connect with his daughter, who is non-verbal
• Advocate for his daughter's needs at school and in other settings to ensure she receives appropriate support

Frustrations

• Balancing his demanding job with the time-consuming responsibilities of caring for a child with autism
• Feeling overwhelmed by the financial burden of ABA therapy and other necessary resources
• Worrying about his daughter's future and her ability to live a fulfilling and independent life

Name:

Maria

Age :

28

Gender :

Female

Occupation :

Registered Behavioral Technician (RBT)

Industry :

Healthcare

Education :

Associate's Degree, Psychology

Preferred platforms

GOALS

• Advance her career in the field of ABA therapy by pursuing a Board Certified Behavior Analyst (BCBA) certification
• Connect with other ABA professionals for mentorship and professional development opportunities
• Find a supportive and fulfilling work environment where she can make a real difference in the lives of children with autism

Frustrations

• Dealing with challenging behaviors from clients and managing a caseload of diverse needs
• Feeling underpaid and undervalued for the important work she does
• Encountering a lack of understanding and awareness about ABA therapy from the general public

ABA Pathways Geographic and Demographic Insights

Geographic Insights: ABA Pathways' primary market is the US, with a significant majority of users. Canada, UK, Australia, and Germany represent smaller but growing markets.

Demographic Insights: The majority of target users are female, likely mothers, aged between 35-44. This reflects the typical demographic of parents seeking ABA services for their children.

ABA Pathways Socio-economic Profile

Household and Income Insights: Target users typically reside in households of 3-4 members with predominantly medium income levels, indicative of families seeking quality healthcare services.

Educational and Employment Insights: A large portion of target users are likely to be employed full-time, reflecting the need for flexible scheduling options. Most users have university or college-level education.

ABA Pathways Behavioral Insights

Interest-Based Insights: Target users show strong interest in parenting, special education, child development, and autism advocacy, highlighting their dedication to supporting their children.

Technology and Social Media Usage: Users primarily leverage Facebook, YouTube, and Instagram, signifying preference for visual platforms and online communities for information and support.

ABA Pathways Top Competitors