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ABA Pathways is a multidisciplinary healthcare organization specializing in Applied Behavior Analysis (ABA) therapy and related services for individuals with autism spectrum disorders, communication delays, and other developmental disabilities. They offer a range of services, including center-based and home-based ABA therapy, behavioral consultations, mental health services, occupational therapy, speech and language pathology, and social skills training. ABA Pathways operates in multiple locations across Michigan, Georgia, and New Mexico. They are committed to providing individualized treatment plans and a supportive environment, emphasizing values like dedication, integrity, teamwork, and mutual respect. The organization is accredited by CARF and has been recognized as one of Michigan's '50 Companies to Watch'.
Major Markets
United States
Canada
United KingdomSelect a competitor
Behavioral Innovations
Trumpet Behavioral Health
Top Marketing Channels
Behavioral Innovations
- Content Marketing
- Examples: Parenting Blogs, Special Needs Events, Autism Awareness Month
- Campaigns: Community Workshops, Online Webinars, Awareness Campaigns
- Social Media Marketing
- Examples: Facebook, Instagram, LinkedIn
- Campaigns: Facebook Ads, Instagram Promotions, Targeted Campaigns
- Partnership Marketing
- Examples: Community Centers, Schools, Pediatricians' Offices
- Campaigns: Local Partnerships, School Collaborations, Healthcare Referrals
Top Sales Channels
- Direct Consultation
- In-person meetings, Phone consultations, Virtual assessments
- Initial Consultation Offers, Insurance Verification Assistance, Payment Plan Options
- Educational Outreach
- Workshops, Seminars, Community Events
- Informational Seminars, Parent Training Sessions, Resource Distribution
- Referral Programs
- Physician referrals, School partnerships, Community organization tie-ins
- Referral Incentives, Collaborative Agreements, Co-marketing Initiatives
ABA Pathways SWOT Analysis
Strengths
Strong brand reputation
Comprehensive ABA services
Experienced therapists
Weaknesses
Limited geographic reach
High service costs
Complex insurance navigation
Opportunities
Expand telehealth services
Partner with pediatricians
Develop specialized programs
Threats
Insurance reimbursement changes
Competition from new providers
Therapist turnover
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