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The target audience includes local workers seeking a fast and affordable lunch option, residents looking for a convenient and tasty dinner solution, tourists and visitors to Soho wanting an authentic Italian experience without the high price tag, and individuals seeking a late-night dining spot open until 1 AM on weekends. The restaurant also appeals to those who appreciate fresh, handmade pasta, quality ingredients, and a lively atmosphere. The marketing targets people interested in Italian cuisine, pasta, wine, and cocktails.
Age: 28
Gender: Female
Occupation: Marketing Specialist
Education: Master's Degree, Marketing
Age: 32
Gender: Male
Occupation: Financial Analyst
Education: Bachelor's Degree, Finance
Age: 26
Gender: Female
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
The primary market is the United Kingdom, specifically London (Soho), followed by other European countries and the US, reflecting the restaurant's location and appeal to tourists and international visitors.
United Kingdom
United States
France
Italy
Spain
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users live in smaller households (1-2 people) and have a medium income level, aligning with young professionals and residents in the Soho area. A significant portion also has high income.
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