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27 Old Compton Street Target Audience
The target audience consists of individuals seeking fast, fresh, and affordable Italian dining in the Soho area of London. This includes office workers on lunch breaks, tourists looking for a quick bite, local residents wanting a convenient dinner option, and individuals seeking a late-night meal, especially from Thursday to Saturday when the restaurant is open until 1 AM. The audience is likely drawn to the concept of "Tavola Calda," which emphasizes high-quality food served quickly and without fuss. The inclusion of wine and cocktails suggests a secondary audience interested in social gatherings and after-work drinks.
User Segments
Age: 32
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree
Age: 29
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree
Age: 35
Gender: Male
Occupation: Financial Analyst
Education: Master's Degree
Alessia Rossi
Goals
- Find a quick and delicious Italian lunch option near the office
- Discover new and trendy restaurants in the Soho area
- Share positive dining experiences with colleagues and friends on social media
Pain Points
- Limited time for lunch breaks makes it hard to find quality food
- Difficulty finding affordable lunch options in Soho
- Overcrowded restaurants during peak hours lead to long wait times
27 Old Compton Street Geographic Distribution
The primary market is the United Kingdom, specifically London, due to the restaurant's location. Secondary markets include other European countries and the United States due to tourism.
Top Countries
United Kingdom
United States
Italy
France
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in smaller households (1-2 people) and have a medium to high income, reflecting the urban professional demographic in Soho.
Employment Status
Income Distribution
Education Level
27 Old Compton Street Behavior Analysis
Behavior Profile
Device Breakdown
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