Find stats on top websites

27 Old Compton Street Target Audience

The target audience includes local workers seeking a fast and affordable lunch option, residents looking for a convenient and tasty dinner solution, tourists and visitors to Soho wanting an authentic Italian experience without the high price tag, and individuals seeking a late-night dining spot open until 1 AM on weekends. The restaurant also appeals to those who appreciate fresh, handmade pasta, quality ingredients, and a lively atmosphere. The marketing targets people interested in Italian cuisine, pasta, wine, and cocktails.

User Segments

Age: 28

Gender: Female

Occupation: Marketing Specialist

Education: Master's Degree, Marketing

Age: 32

Gender: Male

Occupation: Financial Analyst

Education: Bachelor's Degree, Finance

Age: 26

Gender: Female

Occupation: Software Engineer

Education: Bachelor's Degree, Computer Science

Olivia Miller

Olivia Miller

Age: 28
Gender: Female
Occupation: Marketing Specialist
Education: Master's Degree, Marketing
Industry: Marketing
Channels: InstagramTikTokLinkedIn

Goals

  • Find a quick and affordable lunch option close to the office to maximize break time
  • Discover new and trendy dining spots to share on social media and impress friends
  • Maintain a healthy lifestyle by choosing restaurants with fresh and nutritious ingredients.

Pain Points

  • Long queues during lunch breaks make it difficult to grab a quick bite
  • Limited healthy options can make sticking to dietary goals challenging
  • Overcrowded spaces make it hard to relax and enjoy the meal.

27 Old Compton Street Geographic Distribution

The primary market is the United Kingdom, specifically London (Soho), followed by other European countries and the US, reflecting the restaurant's location and appeal to tourists and international visitors.

Top Countries

United Kingdom flag

United Kingdom

75%
United States flag

United States

8%
France flag

France

5%
Italy flag

Italy

4%
Spain flag

Spain

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in smaller households (1-2 people) and have a medium income level, aligning with young professionals and residents in the Soho area. A significant portion also has high income.

Employment Status

Income Distribution

Education Level

27 Old Compton Street Behavior Analysis

Behavior Profile

Italian Cuisine
Soho Nightlife
Wine Tasting
Cocktail Bars
Food Photography
Travel
London Events
Instagram
TikTok
Facebook
Late-Night Dining
Quick Bites
Pasta
Affordable Dining
Fresh Ingredients

Device Breakdown

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth