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27 Old Compton Street is a modern Italian pasta bar located in the heart of Soho, London. Inspired by the Tavola Calda concept, it focuses on providing high-quality, fresh, handmade pasta dishes, along with homemade desserts, carefully selected wines, and cocktails, all served quickly and at affordable prices. The restaurant aims to offer a convenient and satisfying dining experience for a variety of customers, including those seeking a quick lunch, a late-night snack, or a casual meal with friends. It is part of a group that includes established Soho restaurants like 40 Dean Street and 64 Old Compton Street, leveraging their 15 years of experience in the area.
Major Markets
United Kingdom
United States
FranceKey Competitors
Select a competitor
Padella
Bocca Di Lupo
Top Marketing Channels
Padella
- Social Media Marketing
- Examples: Instagram food posts, TikTok pasta tutorials, Facebook event promotions
- Campaigns: Seasonal Specials, Pasta Making Workshops, Collaboration with Food Bloggers
- Local Marketing
- Examples: Flyers in nearby shops, participation in local events, discounts for residents
- Campaigns: Local Partnerships, Soho Food Festival, Restaurant Week Deals
- Digital Advertising
- Examples: Google Ads for 'fresh pasta Soho', Yelp promotions, Food Critic reviews
- Campaigns: Targeted Ads, Online Reviews, Influencer Outreach
Top Sales Channels
- In-Restaurant Sales
- Quick service during peak hours, special pre-theater menu, extended weekend hours
- Lunchtime Rush, Pre-theater Dinners, Late-Night Menu
- Online Sales & Delivery
- Deliveroo integration, click-and-collect service, takeaway menu
- Online Ordering Platform, Partnerships with Delivery Services, Takeaway Options
- Group & Event Sales
- Reservations for large parties, hosting private events, catering for local businesses
- Group Bookings, Private Events, Catering Services
27 Old Compton Street SWOT Analysis
Strengths
High-quality pasta
central London location
strong brand reputation
Weaknesses
Long queues
limited seating
no reservations
Opportunities
Expand locations
offer cooking classes
develop pasta sauces for retail
Threats
Increasing competition
rising ingredient costs
economic downturn
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