Find stats on top websites

27 Old Compton Street is a modern Italian pasta bar located in the heart of Soho, London. Inspired by the Italian "Tavola Calda" concept, the restaurant offers fresh, handmade pasta dishes, homemade desserts, and a curated selection of wines and cocktails at affordable prices. It focuses on providing a quick and convenient dining experience without sacrificing the quality and authenticity of Italian cuisine. The restaurant caters to those seeking a fast lunch, late-night snack, or a casual gathering spot, emphasizing its speed of service, fresh ingredients, and vibrant atmosphere. It is owned and operated by the team behind the established Soho restaurants 40 Dean Street and 64 Old Compton Street.

Major Markets

United Kingdom flagUnited Kingdom
United States flagUnited States
Italy flagItaly

Select a competitor

Padella

Bocca Di Lupo

Top Marketing Channels

Padella

  • Instagram
  • Examples: Food photography, Instagram stories, Influencer marketing
  • Campaigns: Instagram food photography contest, Influencer collaboration with food bloggers, Targeted ads showcasing daily specials
  • Facebook
  • Examples: Targeted ads, Food blogger partnerships, Community engagement
  • Campaigns: Facebook event promotion for special menus, Facebook ads targeting local residents, Facebook group engagement with foodies
  • Content Marketing
  • Examples: Blog posts, Online food magazines, Local guide features
  • Campaigns: Restaurant reviews and blog posts, Partnership with local food critics, Content showcasing the pasta-making process

Top Sales Channels

  • Online Ordering
  • Website orders, Third-party delivery apps, Takeaway
  • Online ordering discounts, Loyalty program for repeat customers, Partnerships with delivery services for promotions
  • In-House Dining
  • In-house dining, Table reservations, Upselling
  • Upselling with wine and cocktails, Special offers during off-peak hours, Table reservations for larger groups
  • Catering
  • Corporate catering, Business partnerships, Event collaborations
  • Partnerships with local businesses, Catering for corporate events, Bulk discounts for large orders

27 Old Compton Street SWOT Analysis

Strengths

High-quality fresh pasta

Central London location

Strong brand reputation

Weaknesses

Long queues during peak hours

Limited seating

Lack of online reservation system

Opportunities

Expand takeaway options

Introduce pasta-making classes

Collaborate with local chefs

Threats

Increased competition from new restaurants

Rising ingredient costs

Changing consumer preferences

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth