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Executive Summary
27 Old Compton Street is a modern Italian pasta bar located in the heart of Soho, London. Inspired by the Italian "Tavola Calda" concept, the restaurant offers fresh, handmade pasta dishes, homemade desserts, and a curated selection of wines and cocktails at affordable prices. It focuses on providing a quick and convenient dining experience without sacrificing the quality and authenticity of Italian cuisine. The restaurant caters to those seeking a fast lunch, late-night snack, or a casual gathering spot, emphasizing its speed of service, fresh ingredients, and vibrant atmosphere. It is owned and operated by the team behind the established Soho restaurants 40 Dean Street and 64 Old Compton Street.
Industries
Major Markets
United Kingdom
United States
ItalyKey Competitors
27 Old Compton Street Top Products
Brand Positioning
27 Old Compton Street is a modern, fast-casual Italian pasta bar in Soho, offering fresh, handmade pasta, affordable prices, and a vibrant atmosphere. Inspired by the 'Tavola Calda' concept, it provides a quick, convenient, and high-quality dining experience for urban professionals and tourists.
Customer Sentiments
Customer sentiment is likely positive due to the emphasis on fresh ingredients, quick service, and affordable prices, catering to the needs of busy individuals in Soho. The 'Tavola Calda' concept suggests a focus on quality and convenience, which should resonate well with the target audience.
27 Old Compton Street Key Value Propositions
27 Old Compton Street offers fresh, handmade pasta and authentic Italian flavors quickly and affordably in a vibrant Soho location. It delivers a convenient and high-quality 'Tavola Calda' dining experience perfect for quick lunches, late-night snacks, and casual gatherings.
27 Old Compton Street SWOT Analysis
Strengths
Prime Soho location
Fresh, handmade pasta
Affordable price point
Weaknesses
Limited seating capacity
Lack of brand awareness vs competitors
Reliance on local foot traffic
Opportunities
Expand late-night offerings
Catering to local businesses
Introduce seasonal menu items
Threats
Intense competition in Soho
Fluctuations in food costs
Changing consumer tastes
The industry or domain of 27 Old Compton Street is the restaurant/food service industry, specifically within the Italian cuisine segment. More precisely, it operates as a fast-casual pasta bar, emphasizing quick service and affordable pricing within a high-quality dining experience. Its specific niche is inspired by the Italian "Tavola Calda" concept.
Market Growth Stage
Pace of Market Growth
27 Old Compton Street Target Audience
Geographic Insights
The primary market is the United Kingdom, specifically London, due to the restaurant's location. Secondary markets include other European countries and the United States due to tourism.
Top Countries
United Kingdom
80% market share
United States
7% market share
Italy
4% market share
France
3% market share
Germany
2% market share
27 Old Compton Street Audience Segments
The target audience consists of individuals seeking fast, fresh, and affordable Italian dining in the Soho area of London. This includes office workers on lunch breaks, tourists looking for a quick bite, local residents wanting a convenient dinner option, and individuals seeking a late-night meal, especially from Thursday to Saturday when the restaurant is open until 1 AM. The audience is likely drawn to the concept of "Tavola Calda," which emphasizes high-quality food served quickly and without fuss. The inclusion of wine and cocktails suggests a secondary audience interested in social gatherings and after-work drinks.
Soho Urban Professionals
28-40 years
Male • Female
London • Soho
Student Foodies
18-27 years
Male • Female
London • University area
Tourist Explorers
25-55 years
Male • Female
United Kingdom • London
Soho Nightlife Enthusiasts
30-45 years
Male • Female
London • Soho
Soho Residents
22-35 years
Male • Female
London • Soho
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor 27 Old Compton Street
Interactive Product Recommendation Quiz
Implement an interactive quiz on the website or social media to help customers discover the perfect pasta dish based on their preferences (e.g., dietary restrictions, flavor profiles). This will enhance user engagement and guide customers toward menu options they'll likely enjoy, increasing order value and satisfaction.
Learn moreShoppable Instagram Feed Integration
Integrate a shoppable Instagram feed on the website to allow customers to directly purchase pasta dishes featured in Instagram posts. This simplifies the purchase process, leverages visual content, and enhances the overall customer experience by connecting social media engagement with direct sales.
Learn moreLoyalty Program Implementation
Create a loyalty program that rewards repeat customers with exclusive discounts, early access to new dishes, or other perks. This will incentivize customer retention, increase order frequency, and foster a sense of community around the 27 Old Compton Street brand.
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