GOALS

• Grow her brokerage business by acquiring new clients and increasing the volume of shipments handled through improved efficiency and automation
• Build and maintain strong relationships with both shippers and carriers by providing excellent service, timely communication, and competitive rates facilitated by a digital platform
• Increase profitability by automating tasks, reducing operational costs, and improving her team's productivity through streamlined workflows and centralized information access

Frustrations

• Spending excessive time on tedious administrative tasks such as manually matching loads, filling out paperwork, and tracking down invoices, limiting the time available for business development
• Facing challenges in finding the best load matches quickly and efficiently, leading to lost opportunities and potential revenue
• Struggling with communication gaps between parties involved in the shipping process, leading to delays, misunderstandings, and strained relationships

GOALS

• Leverage data and technology to optimize his company's supply chain operations, identifying areas for improvement in efficiency, cost reduction, and delivery speed
• Implement advanced analytics and reporting dashboards to gain deeper insights into shipping patterns, carrier performance, and overall supply chain health, enabling data-driven decision-making
• Improve collaboration and communication across the supply chain network by integrating systems, automating data sharing, and enhancing visibility for all stakeholders involved

Frustrations

• Dealing with siloed data and disparate systems that make it challenging to obtain a comprehensive and real-time view of the supply chain
• Lack of automation in data analysis and reporting processes, requiring manual data extraction and manipulation, which is time-consuming and prone to errors
• Difficulty in tracking key performance indicators (KPIs) and measuring the effectiveness of supply chain initiatives due to limited visibility and reporting capabilities