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Zoom Video Communications, Inc. Target Audience
Zoom's target audience is broad, encompassing various industries and user groups. They specifically mention education, financial services, government, healthcare, manufacturing, and retail industries. Zoom also targets small and midsized businesses, enterprises, IT professionals, customer experience teams, sales and revenue teams, facilities management, and marketing and event planners.
User Segments
Zoom Video Communications, Inc. Geographic Distribution
Zoom's largest market is the United States with 30% of users, followed by India at 15%. The platform also sees significant usage in the UK, Brazil, and Australia.
Top Countries
United States
India
United Kingdom
Brazil
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Zoom appeals to a range of household sizes, but primarily targets those with 3-4 members. The platform is popular amongst users across all income levels, particularly middle-income earners.
Employment Status
Income Distribution
Education Level
Zoom Video Communications, Inc. Behavior Analysis
Behavior Profile
Device Breakdown
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