Top Marketing Strategies for Zippedi

Zippedi User Persona

Name:

Mark Johnson

Age :

42

Gender :

Male

Occupation :

Store Manager

Industry :

Home Improvement Retail

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Improve on-shelf availability to maximize sales and reduce lost sales opportunities due to empty shelves
• Optimize store associate productivity by automating tasks like shelf scanning and inventory checks
• Gain real-time inventory visibility to reduce stockouts and overstocking

Frustrations

• Manually verifying inventory is time-consuming and prone to errors
• Addressing out-of-stock items reactively leads to customer dissatisfaction
• Difficulty tracking employee productivity and task completion in real-time

Name:

Sarah Lee

Age :

35

Gender :

Female

Occupation :

Regional Operations Manager

Industry :

Grocery Retail

Education :

Master's Degree, Supply Chain Management

Preferred platforms

GOALS

• Ensure planogram compliance across multiple stores to maintain brand standards and optimize product placement
• Leverage data-driven insights to make informed decisions about inventory ordering and staffing
• Streamline task management for store associates to improve efficiency and communication

Frustrations

• Lack of real-time visibility into planogram compliance at individual stores
• Difficulty analyzing inventory data to identify trends and optimize stock levels
• Inefficient communication and task delegation processes lead to delays and errors

Name:

David Garcia

Age :

48

Gender :

Male

Occupation :

Director of Operations

Industry :

CPG

Education :

MBA

Preferred platforms

GOALS

• Gain insights into on-shelf availability of products across different retail locations
• Monitor competitor activities and product performance in real-time
• Identify opportunities to improve supply chain efficiency and reduce stockouts at the retail level

Frustrations

• Limited visibility into in-store conditions and product performance at retail partners
• Delays in receiving data on stockouts and lost sales opportunities
• Difficulty measuring the effectiveness of in-store promotions and marketing campaigns

Zippedi Geographic and Demographic Insights

Geographic Insights: Zippedi's primary market is the United States, followed by Chile due to its dual headquarters. Expansion opportunities exist in other North American and European countries.

Demographic Insights: Zippedi's target audience consists primarily of professionals aged 35-54, with a slightly higher representation of males. This aligns with decision-making roles in retail management.

Zippedi Socio-economic Profile

Household and Income Insights: Zippedi's target users typically belong to households of 3-4 members with a predominantly middle-income range, reflective of retail management demographics.

Educational and Employment Insights: Zippedi targets users with high employment rates, mainly in full-time work or business ownership, reflecting the retail management demographic with a university/college education.

Zippedi Behavioral Insights

Interest-Based Insights: Zippedi's target audience is interested in optimizing retail operations using technology, data analytics, and automation for better customer experience.

Technology and Social Media Usage: Zippedi's target audience prefers desktop devices, indicating a reliance on traditional computer systems. They primarily engage with LinkedIn, YouTube, and Twitter.

Zippedi Top Competitors